Honda and Reliance GI educates Mumbai school kids on Road Safety
AUTOMOBILES/EDUCATION
by Shrutee K/DNS
Mumbai, December 16, 2015:
Honda Motorcycle &
Scooter India Pvt. Ltd. (HMSI), the Only Honda in the Indian two-wheeler
industry, continues to spread road safety awareness, activates its outreach to
the young minds in Western India. Today, the activity was conducted in St.
Lawrence School, Vashi, Mumbai to spread the road safety message among school
kids. The initiative is currently ongoing, activities conducted in Pune, and
soon to cover Ahmedabad.
Honda in collaboration with Reliance General
Insurance in Mumbai successfully conducted the engagement-cum-awareness
initiative on safe riding and benefits of helmet usage.The objective of the
initiative was to educate young minds on how the Freedom of using roads comes
with Responsibility – not just of self but also for other road users as they
will be road usersof tomorrow.
Commenting on the initiative, Mr. Yadvinder S. Guleria,
Senior Vice President-Sales & Marketing, Honda Motorcycle & Scooter
India Pvt. Ltd. said, “Children play crucial role in
effective implementation of campaigns that aim to drive attitudinal shift in
society. With their significant impact on their family and society at large, we
have been engaging young minds through various initiatives to spread road
safety awareness across India. We are continuing our association with RGI, in
this course for outreach to 2 states in Western India.As road safety awareness
takes the centre stage globally for Honda, we will continue to nurture young learners to help them become road safety
influencers in their families today and responsible adult road users of
tomorrow.”
According to Mr. Rakesh Jain, CEO, Reliance General
Insurance,“We are happy to partner with Honda in this helmet safety
initiative across schools, an initiative that sensitizes and educates children
on the need for protection while driving. As a responsible corporate, and a
major insurance company, we are committed to spreading awareness about safety
and protection amongst citizens, including kids, through various initiatives
and partnerships”
The
students from class V were encouraged to participate. The activity began with a
simple quiz to assess basic road etiquettesawareness among kids. The top 25
students with best know-how of the subject were identified and were given an
exclusive opportunity to ride the especiallyimported Honda CRF 50-kids training
bike from Japan. Honda CRF-50 built the real excitement among all the participants
who learnt safe riding in ‘fun way’. The activity further entailed distribution
of 25 uniquely designed kids’ helmets that will aid awareness with greater
impact, inspire parents and society at large to follow ethical road safety
practices. Noteworthy was the active involvement of parents of participating
students. The session also had interesting activities including photo sessions
in commuting mode, experiences shared by the families on the subject and
certificate distribution.
Prior to this, Honda successfully
concluded ‘Road Safety Summer Camps’ in 7 cities in Northern, Southern, Eastern
andCentral Indiawith more than1000 school students.Apart from this, Honda
continuously provides free of cost training at its existing eight traffic
training parks in Jaipur, Delhi, Bhubaneswar, Cuttack, Chandigarh, Yeola
(Nashik) and Hyderabad. Brand Honda has received encouraging response for its
various initiatives that also include special initiatives for females and kids.
So far, more than 2.3 lac individuals have been successfully trained at these
parks.
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