Tic Tac introduces first ever ‘Popcorn’ flavored mint the first in the mint category in India
by Shrutee K?DNS
Mumbai: Known for its innovation with new and exciting flavours, Tic Tac, the mouth freshener brand from Ferrero, has launched yet another novel flavor in the Indian market – Tic Tac Popcorn. Tic Tac likes to keep innovating and bringing about new experiences for its consumer. Making sure that the fun and playfulness of the brand is always taken into consideration. Tic Tac Popcorn is a limited edition which will be available for a short time period only. It is available in two pack sizes Rs.5/- & Rs.10/- in a store near you.
Emanuele Fiordalisi, Vice President Marketing Ferrero India, said “Consumers usually associate popcorn with sharing, fun, play, joy, etc. These attributes resonate well with what Tic Tac stands for. Introducing ‘Popcorn’ flavor was a strategic choice for us given that the brand’s purpose is to create touch points for the consumer by surprising them continuously and to bring out brand attributes of fun and sharing.” Tic Tac has come up with a new TVC for the Popcorn flavor. Besides TV, the brand’s marketing strategy for the flavor also includes digital and direct consumer connect.
Go ahead, share and enjoy the limited edition of Tic Tac Popcorn!
About Tic Tac:
Tic Tac is one of India’s leading confectionery brands and is produced by Ferrero India Private Ltd. It is available in India in multiple flavours for mint lovers as well as fruity lovers with flavours like – Mint, Orange, Peach & Passion, Elaichi Mint, Strawberry, Intense mint etc and price points ranging from Rs. 5 to Rs. 30 to fit every pocket size.