Future Generali India Life Insurance launches the Bima Saksharta Abhiyaan in rural areas
Future
Generali India Life Insurance Company Limited (FGILI), a joint venture between
Future Group - the leading retailer of India, Assicurazioni Generali - a global insurance group
and one of the world’s 50 largest companies* and IITL - a leading NBFC, announced the launch of the Bima Saksharta Abhiyaan to create insurance
awareness across rural areas. This is a one month campaign across 7 districts
in Uttar Pradesh and 6 districts in Maharashtra.
The
objective of this campaign is to reach out to villagers across these rural areas
and make them understand the importance of insurance as an instrument to save
money that will support them in times of need. The target audience for this
initiative ranges from village adults such as traders, farmers, drivers, marginal labourers to school
children and opinion leaders or influencers including the sarpanch and school
teachers.
The
activity will cover a total of 43 villages across two states (22 in Maharashtra
and 21 in UP) in each state and the engagement with the villagers will be done
through Nukkad Nataks (street plays) where the theme will be how an insurance
plan can provide savings in the long run and also provide financial security in
case of an unfortunate incident.
On
the occassion of the launch, Mr. Pradeep
Pandey, Chief Marketing Officer, Future Generali India Life Insurance said
“The Indian rural market is still under-penetrated in the life insurance
segment and there is a lot we can do in that space. It is important to reach
out and educate the most vulnerable and weaker section of the society. With
this initiative, we are committed towards creating a platform and generating
awareness about life insurance. These programmes will help them understand the
importance of protection and savings for themselves and their family members. This
is a small step towards reaching out to the low income, rural, masses enabling
them to become financially secure.”
GENERALI GROUP
The Generali Group is
one of the largest global insurance providers with 2014 total premium income
exceeding €70 billion. With 78,000 employees worldwide serving 72 million
insured persons in more than 60 countries, the Group occupies a leadership
position on West European markets and an increasingly important place on
markets in Central Eastern Europe and Asia. In Asia, the Group operates in 10 markets:
China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore,
Thailand and Vietnam. Generali ranked among the world’s 50 smartest companies in 2015 according
to the MIT Technology Review. Generali is the only insurer to be listed.
Future Group
Future Group
operates some of India’s most popular retail chains including Central, Big
Bazaar, Food Bazaar, Home Town and eZone. Apart from its allied businesses in
Life and General insurance, the Group is also present in the domain of
logistics infrastructure and supply chain and brand development. The group
operates over 17 million square feet of retail space in over 90 cities and
towns and 60 rural locations across India. The group’s retail formats connect
over 300 million customers to over 30,000 small, medium and large enterprises
that supply products and services to its retail chains. Future Group believes
in developing strong insights on Indian consumers and building businesses based
on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The
group’s corporate credo is, ‘Rewrite rules, Retain values’.
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