Future Generali India Life Insurance launches the Bima Saksharta Abhiyaan in rural areas



Future Generali India Life Insurance Company Limited (FGILI), a joint venture between Future Group - the leading retailer of India, Assicurazioni Generali - a global insurance group and one of the world’s 50 largest companies* and IITL - a leading NBFC, announced the launch of the Bima Saksharta Abhiyaan to create insurance awareness across rural areas. This is a one month campaign across 7 districts in Uttar Pradesh and 6 districts in Maharashtra.

The objective of this campaign is to reach out to villagers across these rural areas and make them understand the importance of insurance as an instrument to save money that will support them in times of need. The target audience for this initiative ranges from village adults such as traders, farmers, drivers, marginal labourers to school children and opinion leaders or influencers including the sarpanch and school teachers.

The activity will cover a total of 43 villages across two states (22 in Maharashtra and 21 in UP) in each state and the engagement with the villagers will be done through Nukkad Nataks (street plays) where the theme will be how an insurance plan can provide savings in the long run and also provide financial security in case of an unfortunate incident.

On the occassion of the launch, Mr. Pradeep Pandey, Chief Marketing Officer, Future Generali India Life Insurance said “The Indian rural market is still under-penetrated in the life insurance segment and there is a lot we can do in that space. It is important to reach out and educate the most vulnerable and weaker section of the society. With this initiative, we are committed towards creating a platform and generating awareness about life insurance. These programmes will help them understand the importance of protection and savings for themselves and their family members. This is a small step towards reaching out to the low income, rural, masses enabling them to become financially secure.”

GENERALI GROUP

The Generali Group is one of the largest global insurance providers with 2014 total premium income exceeding €70 billion. With 78,000 employees worldwide serving 72 million insured persons in more than 60 countries, the Group occupies a leadership position on West European markets and an increasingly important place on markets in Central Eastern Europe and Asia. In Asia, the Group operates in 10 markets: China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Thailand and Vietnam. Generali ranked among the world’s 50 smartest companies in 2015 according to the MIT Technology Review. Generali is the only insurer to be listed.

Future Group


Future Group operates some of India’s most popular retail chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone. Apart from its allied businesses in Life and General insurance, the Group is also present in the domain of logistics infrastructure and supply chain and brand development. The group operates over 17 million square feet of retail space in over 90 cities and towns and 60 rural locations across India. The group’s retail formats connect over 300 million customers to over 30,000 small, medium and large enterprises that supply products and services to its retail chains. Future Group believes in developing strong insights on Indian consumers and building businesses based on Indian ideas, as espoused in the group’s core value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values’.

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