VAN HEUSEN PRESENTS TIMELESS CLASSIC AT VAN HEUSEN GQ FASHION NIGHTS 2015

LIFESTYLE

by Shrutee K/DNS

When the fabric fuses with the cut and ignites a passion in your walk, you distinctly know that you are embracing a Van Heusen creation. Understated and chic, the brand’s interpretation of fashion is the embodiment of subtle glamour, and the sharp silhouettes are always balanced by the right choice of fabrics.The Van Heusen collection comprises of tuxedos, classic suits, cross-toned shirts, jackets, chinos and slim fit shirts. Prints for summers and tweeds and a layered look for winters is the trend forecast for next year.Fuss-free, with slim cuts and with fabrics like linen, cotton & wool, this range is immensely wearable.

Vani Kannan, Head of Design at Van Heusen, shares, “We are showcasing an array of curated, slick and tailored looks in our collection, paying an ode to Power Dressing in the 20s and the 50s era.” 

Mr. Vinay Bhopatkar, COO of Van Heusen and People stated, “Van Heusen is proud to be associated with GQ for Van Heusen+GQ Fashion Nights. It promises to be aone-of-a-kind fashion property in India solely focussing on men’s fashion and bringing handpicked list of designers under one umbrella to showcase their collections designed for Urban Indian male.  With this association, Van Heusen once again demonstrates its leadership in bringing fashion to the Indian Men’s wardrobe.”

Day I –GATSBY’S SUMMER

This collection is a portrayal of the roaring 20s – an era which is known for unprecedented economic prosperity, the evolution of jazz music and flapper culture. Refined and colourful, the collection channels the dreamlike world of pristine green lawns and lavish parties. It is extraordinary, yet beautiful and simple and intricately patterned. The collection comprises of slim silhouettes with accessories like silk pocket squares and ties in soft pink, mildew green and beige.

Day II - HATS OFF SINATRA

In this collection, Van Heusen pays tribute to the icons of menswear that have proved to be a ripe source of inspiration decade after decade. The collection has been influenced by masculine silhouettes and the pieces which have persisted and the men who wore those clothes so well. Power dressers like Frank Sinatra, Cary Grant, Humphrey Bogart and Clark Gable with the chic simplicity of that era personify the collection. The collection features slim shoes and sharp shoes with sweaters, polos and trenchcoat for a layered look. Starting with monochromatic black and white the collection dives into deep reds and blues.

About Van Heusen:

Van Heusen is India's No. 1 premium lifestyle brand for professionals. With a rich heritage of 128 years in United States of America, the brand entered India in 1990. Over a period of its 25 years of history in India, Van Heusen has emerged as a fashion authority for the ever evolving Indian professionals becoming the go-to source for the latest in fashion trends as well as for expert advice on what to wear, when to wear it and how to wear it. Today, Van Heusen is not only the most preferred work wear brand, but also effortlessly straddles entire spectrum of occasions like casuals, ceremonial and party wear.

The brand embodies the positioning, ‘POWER DRESSING’. Van Heusen customers are the corporate leaders for whom elegance and style are not just fads, but a philosophy. Thus the Van Heusen range is modern, minimalistic and timeless in design and is distinguished by high quality. Van Heusen with its distinctive and fashionable range of products helps the corporate leaders create their best impact, as much for his style as for his substance.