Silvostyle launches "Dilwale" charm bracelets
by Shrutee K/DNS
Mumbai,
3rd December 2015: ‘Silvostyle’,
creators of exquisite silver jewelry, have associated with the most awaited
film of this year, “Dilwale”, and designed an exclusive bracelet, beautifully
crafted and casted in 92.5 sterling silver.The bracelet comes with an
exquisitely designed heart shaped charm that is much in line with the theme of
the movie. Over and above the heart shaped charm, 4 charms have been designed
for all the dilwallas who wish to wear their heart on their sleeves.
Adding a touch of
exclusivity and authenticity, this
stunning limited edition piece is presented in a stylish Silvostyle box,
and carries a special card
autographed by the King of Bollywood,
Shah Rukh Khan himself.
The charms and bracelet will be exclusively
available online on Amazon.in, India’s largest online store and across all
retail outlets of Silvostyle, P. N. Gadgil Jewelers. Over and above, they will
also be available in about 120 outlets across the country.
Prasad Kapre, CEO & Director of Silvostylesays, “Being in the silver jewellery business, we
see an immense growth opportunity forSilvostyle to be associated with a
blockbuster like Dilwale. Hollywood and Bollywood have always been great
influencers and have set trends right from the advent of the Superhero
merchandise, be it watches, clothes, jewellery etc.”
Tanaaz Bhatia, CEO of Bottomline Media, a company credited with
many innovative firsts in the world of Indian film marketing said, “At Bottomline we always endeavor to find
unique solutions that help amplify brands in a memorable way. The Silvostyle
bracelet for Dilwale allows people to take home a unique memorabilia of Dilwale
and keep a piece of the film with you”.
Venky Mysore, CEO, RCE said about the
association, “People
have many memories and emotions linked to films that have associations in their
real lives. Charm bracelets associated with the film, give tangible form to
these emotions, and become cherished expressions of all that’s meaningful. We
are delighted to associate with Silvostyle for ‘Dilwale’, who have created a
truly beautiful product, and Bottomline Media who consistently deliver
innovative solutions to create a win-win for both the brand and the film.” The Dilwale bracelet
will be made available in wrist size of 7 inches and priced at Rs.2385/- with
an option to choose from 4 additional charms designed for all the diehard
romantics at heart. Dilwale is a family entertainer with a perfect blend of
action, romance and comedy. The cast of the film: Kajol, Shah Rukh Khan, Varun Dhawan, Kriti Sanon, Varun Sharma, Johnny
Lever, Boman Irani and Sanjay Mishra. The film is produced by Red Chillies
Entertainments Pvt. Ltd. in association with RohitShetty Productions. The film
will release on 18thDecember,
2015.
About Style Quotient Jewellery Pvt. Ltd. (Silvostyle)
Style Quotient JewelleryPvt Limited, are creators of
exquisite silver jewellery. This in-house brand is led by Mr. Prasad Kapre, a world-renowned
visionary in the Indian Jewellery Industry. Silvostyle specializes in creating
unique and quirky oxidized and sterling jewellery pieces through techniques
like tassel stamping, enameling as well as Jadau with aesthetic designs,
innovative techniques and craftsmanship aiming to create a ‘Jewelvolution’
(revolution of Jewellery). Catering to women from all walks of life their
intricate and contemporary designs are chic yet affordable.
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