ADATA Cements Ties with Kaizen Infoserve Enhancing After-Sales Service

by Shrutee K/DNS

Mumbai, India – April 12, 2016 - ADATA® Technology, a leading manufacturer of high performance DRAM modules and NAND Flash products, today announced the official commencement of co-operation with Kaizen Infoserve as an after-sales service provider for the entire range of ADATA products across the India market. Joining forces with Kaizen Infoserve is part of an overall ADATA strategy to strengthen its focus on the India market and overhaul after-sales services, a pivotal step towards greater success throughout India.

Talking about the new initiative, Mr. Chris Chang, Managing Director, ADATA Technology (India) Pvt. Ltd., said: “After-sales service is one of the key ingredients for establishing a brand in any region, and the center of a major initiative we are taking this year to increase our presence in India. While ADATA already has world-class products, the rich after-sales support experience Kaizen Infoserve brings with regards to the Indian market will prove essential to our ability to reach more customers and most importantly better serve their needs.” Mr. Chang added: “the partnership will greatly improve services offered to our customers and channel partners alike, and will enhance our ability to serve them. While making products available through multiple channels is a must for brand visibility, high quality after-sales service is equally vital in any region.” Co-operation between the two companies is being undertaken with consideration for rapidly-increasing customer demand in India. It will help bring about a more focused approach towards sales, after-sales, and total customer support capabilities. To create awareness and increase the visibility of the new partnership, ADATA plans to carry out various consumer and channel-centric activities in coming months.

Commenting on the new arrangement, Kaizen Infoserve President Mr. Murali Krishnan said: “our company is synonymous with technical support services in India as we mark our 10^th anniversary in 2016. We are extremely proud and pleased a major brand such as ADATA is joining our client list. Kaizen Infoserve will strive to deliver the finest expertise and quickest turnaround for ADATA customers across the country”. In the first phase of cooperation, over 20 service centers will begin operations, including Delhi, Mumbai, Kolkata, Bengaluru, Chennai, Ranchi, Patna, and Guwahati to name a few. As conditions evolve, Kaizen Infoserve and ADATA will expand their joint presence while forming a strategy that benefits all parties, in particular customers.

About ADATA

ADATA Technology, one of the world’s largest vendors of DRAM modules and USB flash drives, provides complete solutions, including memory cards, solid state drives, and portable hard drives. ADATA products also include on the go power for mobile devices and the company is now a major provider of advanced LED lighting. ADATA products continue to garner international acclaim from organizations such as iF Design Awards (Germany), red dot Awards, CES Best of Innovations Awards, Good Design Awards (Japan), Best Choice of Computex Awards, and Taiwan Excellence Gold Awards. The company’s slogan of Love, Life, Dreams embodies the ADATA brand and the role of innovative memory products in the human pursuit of universally-cherished ideas. For more information, please visit www.adata.com.

About Kaizen Infoserve

"KAIZEN" A preferred partner for Technical Support Kaizen Infoserve Pvt. Ltd, a fully grown Technical support organization with 22 branches and 36 Up-country support locations. A number of leading international brands have their service tie-up with Kaizen. Kaizen was chosen because of its extensive Global footprint and state-of-the-art online tracking system, which allows the customers to track product replacement status with ease. Kaizen’ process is fully compliant with ISO 9001-2000. In today's world, speed is defining the future.

Kaizen’ philosophy and focus is on speed and deliverance of value added services making it competitive for the enterprises. Speed enables all partners to position their product with extra mile of advantage vis-à-vis the competition. Kaizen presence is not only in major cities in India but also have international presence in other countries like Bangladesh, Sri Lanka, Dubai, Nigeria and South Africa. The USP of KAIZEN being that it doesn’t encourage a franchise model; all the engineers are on permanent role in the organization, which is one of key to the success story.