Wrangler’s SunShield Apparel Tees now available in exciting new colors

by Shrutee K/DNS

Wrangler, the original outdoor denim brand, now launches its latest range of innovative apparel called Sun Shield in exciting new colors. The Sun Shield range of shirts, tees, jeans and non-denims from Wrangler is treated with a special finishing technology that reduces heat build-up and provides reliable protection from UV rays.

Dark colored garments tend to absorb heat in the sun. However, Wrangler’s Sun Shield apparel reduces the absorption of heat, especially dark colors, resulting in reduced surface temperature and better heat management. This technology also provides the skin with protection from the harmful UV rays of the sun. The sun-reflection technology makes dark colors literally cooler and comfortable even under the harsh sun. Available in a new range of colors like black, blue, grey and olive, the Sun Shield range of denims, shirts, and T-shirts is sure to make you look and feel cool while you ride in the sun. Cruise to your nearest Wrangler store to check out Wrangler’s Sun Shield apparel and gear up to face the summer this season with Wrangler’s stylish and innovative collection.

Log in to www.wrangler-ap.com to locate a store near you or check out the Wrangler facebook page www.facebook.com/wranglerdenims to stay connected.

The price starts from Rs. 1,395 onwards.

About Wrangler

The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers. Wrangler was the first modern day five-pocket jeans to be test-fitted and endorsed by real-life cowboy rodeos. In India, the brand has come a long way and has evolved to address the needs of the Urban Cowboy – contemporary, fashionable and yet rugged.

A part of VF Corporation,-the world's largest apparel company, Wrangler has found a loyal consumer base in the Indian youth that swear by this unique fashion brand. This stylish denim brand is available at exclusive stores, leading apparel stores and major department stores.