VitrA associates with Insititution of Indian Interior Designers NATCON with an aim to “TAKE DESIGNS TO THE MASSES”.

by Shrutee K/DNS

VitrA, the leading bathroom solutions brand of Eczacıbaşı Building Products Division, known for offering a variety of bathroom solutions that have internationally acclaimed standards which have inspired architects and interior contractors across the world associates with the Insititution of Indian Interior Designers (IIID) NATCON  with an aim to “TAKE DESIGNS TO THE MASSES”.

With a vision of growing its business in India the Eczacıbaşı Building Products Division plans to increase investments. With a wide range of products, manufacturing, and extensive distribution network. The brand believes in promoting bathroom culture rather than only individual products.

Commenting on the Association with Insitiution of Indian Interior Designers(IIID) NATCON  Mr. Serhan AteşYağız, India Country Manager, Eczacıbaşı Building Products Division said, “As part of our design excellence, we at VitrA develop products in colabloration with an impressive portfolio of leading designers like Christophe Pillet for Memoria Black , Ross Lovegrove for Istanbul and Pentogon Design for Nest Trendy collection to name a few. We believe our association with IIID will help us persue our philosophy of design excellence by reaching out to the apex professional body of Designers, Architects and related Trade personals in the Country.”

VitrA is the only brand in global markets offering every component of the bathroom. The premium bathroom brand now brings this internationally acclaimed range of bathroom solutions to the Indian consumer with its latest offerings of bathroom solutions like Istanbul, Metropole, Water Jewels, Nest, T4 and Memoria collections.

“We aim at bringing our internationally acclaimed and innovative bathroom culture accross India and to be amongst the Top 3 global brands of our sector in India therefore associating with IIID will enable us to strenghthen our local organization, our distribution channels, and our brand investment thereby help us achieving our target to bring Bathroom design culture in every Indian house. The most exclusive and advanced products and solutions from VitrA have been included here so that the discerning customers are ensured that they find product excellence which leads on a global level” added Mr. Serhan AteşYağız, India Country Manager, Eczacıbaşı Building Products Division.

Natcon 2016 will happen at Indore on February 18th - to February 20th 2016. With 2000 delegates, an array of star speakers from India and Abroad, Natcon 2016 is going to be the largest event to be seen, heard and experienced for anybody relevant in Design Industry. Team VitrA along with the chief guest will be inaugrating the event on 18th February 2015. Log on to www.vitra-india.com

About VitrA:

VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year.50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and 2,000 sales points across the world.

About Eczacıbaşı Group:

Founded in 1942, Eczacıbaşı is a prominent Turkish industrial group with 41 companies, 11,730 employees. Eczacıbaşı, core sectors are building products, healthcare and consumer products. Globally, Eczacıbaşı has established itself among the world’s top providers of bathroom and tiling solutions for homes and commercial venues with its VitrA, Burgbad, Villeroy and Boch (Tiles) and Engers brands.