GAURI KHAN PRESENTS COCKTAIL & DREAMS HER LINE FOR SATYA PAUL’S 30th ANNIVERSARY CELEBRATIONS AT DLF PROMENADE

by Shrutee K/DNS

8^th April, 2016, New Delhi: Satya Paul presented their stunning Spring-Summer 2016 collection ‘Cocktails and Dreams’ at the DLF Promenade Mall, in New Delhi. This is the latest edition of three collections designed by the first lady of Bollywood, Gauri Khan, commemorating the brand’s 30^th anniversary in the Indian fashion industry.

Inspired by some of the most iconic drinks, this vibrant collection creates fantasy on the runway with its bold hues and beautiful prints rendered on casual and occasional wear separates like sheer tunics, dresses and fluid sarees. The line juxtaposes the freshness of colors, prints and silhouettes with delicate lace work and intricate embroidery. The season is an amalgamation of signature Satya Paul prints infused into newer fabrics and silhouettes.

The event included an engaging panel discussion with Nikhil Mehra, COO, Genesis Colors , Ms. Dinaz Madhukar, Sr. VP & Mall Head, DLF Promenade and Mrs. Gauri Khan that was moderated by Tanaaz Bhatia, CEO, Bottomline Media. Mrs. Khan also met with customers of the brand, and signed some of the sarees designed by her for the guests. Said Nikhil at the launch, “This has been a great partnership for us. In the last one and a half years, we have created some of the most successful designs and we thank Gauri for her cooperation being such an asset to the team.” Said Gauri Khan, “I love sarees. They are comfortable and feminine. No brand does sarees better than Satya Paul. I am happy to have associated with the brand to design three collections for their 30^th anniversary celebrations, and to know that these have been very well received.” Ms. Dinaz Madhukar, Senior Vice President & Mall Head, DLF Promenade added, “Satya Paul is known for its vivid color palettes and timeless designs. The brand has been associated with DLF Promenade since the inception of the mall and still continues to woo our customers with their unique style and collection. We are excited to host Gauri Khan at DLF Promenade and am sure her new collection – Cocktails & Dreams in collaboration with the brand will be well received by our patrons.”

The collection is available across all Satya Paul stores and www.satyapaul.com.

ABOUT THE COLLECTION:

Gauri Khan’s graceful style is reflected through fluid, leisurely separates that are easy to wear, yet make a bold statement. The collection offers modern, relaxed silhouettes which are perfect for daywear and dreamy drapes with stylized elements for the evening. The prints in the collection reflect color gradients and accents associated with urban cocktail concepts, such as crystalized ice structures and their texture, in a tryst of classic and electric colors. The collection’s color story is inspired by the burst of shades seen in the dazzling cocktails; an effervescent and innovative color palette comprising of a riot of colors ranging from pastels to fiery cherry reds. Satins and georgettes remain essential to the collection with the addition of flat silks. A variety of embellishment techniques of laser cutting and foiling, with lace, dori and resham embroidery are skillfully woven into the fabrics.

The collection also includes a modern range of scarves, ties, pocket squares, bags and clutches. This season Satya Paul reinvents its accessories with a larger collection of metallic clutches, printed totes, slouchy slings, messenger, and oversized bags. The SS’ 16 range sees a wider variety of Men’s accessories than ever before with the introduction of slim 4MM and crystallized series of ties, including a special range of bespoke corporate gifting sets.

The Bridal assortment offers contemporary silhouettes, keeping ethnicity intact with carefully chosen fabrics and materials with a striking and opulent color palette is. The collection is a contemporary spin on the classic trousseau staples with signature Satya Paul print infusions with lace.

About Satya Paul:

Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails at key e-commerce websites like Amazon, Myntra and Jabong.

Started at a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections and modern ethnic wear. The brand’s take on print innovations did not only change the way the consumer previously looked at Sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to hereditary Banarasis and Chanderis; and Satya Paul has been instrumental in this bringing about this change with the new-age Saree, which is easy to wear and chic. 

ABOUT GENESIS COLORS

Established in 2001 Genesis ColorsPvt. Ltd. is the holding company of several well known Indian fashion brands - Satya Paul, Bwitch(premium lingerie)and the International accessory major Tie Rack London. It also holds the marketing and distribution rights in India for several international luxury labels under its arm ‘Genesis Luxury Fashion Pvt. Ltd.

ABOUT DLF PROMENADE

A mall for the trend-conscious, by the virtue of its offerings, DLF Promenade has earned the distinction of being the city's only fashion destination. The mall caters to customers who are looking for a quality shopping experience coupled with a chic ambience. DLF Promenade not only boasts of some of the best brands in the fashion retail industry, it also offers some rather exclusive value additions. Housed in the mall are Kiddyland – the largest outdoor play area for kids, The Hub – a one of a kind open air lifestyle space comprising cafés, dancing fountain on the likes of Bellagio and the city's largest LED screen. With its strong anchors, like Zara, Marks & Spencer, DT Cinemas and the Eat Food Lounge, DLF Promenade completes the mall experience for all its patrons. It has Delhi's only 7-screen Star DT Cinemas. In addition to its fashion and beauty portfolio, the mall offers a strong mix of F&B brands. Offering a 360 degree shopping experience, DLF Promenade never fails to offer you, your next moment of fashion.

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