First ever Mumbai Cocktail Week powered by Wow Tables & presented by Zuver opens on a high note

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 From cocktail mixology, master classes, pub crawls and sessions there are experiences galore 

 Wine lovers meet celebrity mixologist Hemant Pathak and renowned global bartenders at the gala launch party at Trilogy 

by Shrutee K/DNS

Mumbai, April, 2016: This week is off to a memorable start for Mumbaikars. The 8-day long Mumbai Cocktail Week, powered by Wow Tables and presented by Zuver is set to soar the spirit of the city between 2nd and 9th April, 2016. After a successful edition at Delhi, the cocktail week heads west and begins to wows the culinary buffs and cocktail lovers right from Day 1 with a grand launch party at Trilogy. Present at the grand opening was Celebrity mixologist Hemant Pathak who offered cocktail lovers some cocktails made to perfection along with their mixology secrets.

Mumbaikars are sure to love what conspires at the MCW over the next seven days. With signature cocktails and food pairings at their favorite bars including Trilogy, PDT Mumbai, Havana Club, The Bar Terminal, Taj hotels, Intercontinental, Blue Frog to name a few, there are a whole lot of experiences to seize including: Pub Crawls with fellow pub hoppers offering a nothing-like-anything view of Mumbai’s party scene, Master classes by Global Mixologists and Industry Experts to Consumers and Budding bartenders specific to alcohol type  Cocktail, Tequila, Wine, Single Malt and Whiskey, MCW’s Most Innovative Bartender Cocktail Competition, Guest bartending Shift across best bars in Mumbai, Global Pop Up Bars with bars from around the world, live performances and lots more.

Zuver is all set to add to the MCW zing as its founders unveiled the driver on demand app at the launch party of the Mumbai Cocktail Week. Now, the party hoppers can safely zoom across the city in their own car. The mobile app allows a drop home anytime of the day or night after sharing some candid moments over cocktails with friends.

Archit Singhal, Founder of the much-awaited cocktail celebration, shared, “What a beginning to this much awaited week. Let’s raise a toast to some great times in store over cocktails at some of our favourite places in Mumbai. And this is just the beginning. The MCW has some best in class to surprise from the world over. We want to improve the social drinking culture in Mumbai and make it as affordable as possible at your favourite bar. Mumbaikars, let’s together make it Mumbai’s biggest ever cocktail party!” Founder of WowTables Kunal Jain added, “Mumbai Cocktail Week is true to the spirit of Mumbai and its people – one that is always open for new and exciting experiences. Day 1 proved to be quite a happening Saturday, with a series of dining experiences and cocktail moments for all the discerning drinkers, pub-trotters and food lovers. ”

“Mumbai Cocktail Week is targeting the young as well as the working population of Mumbai which covers a major segment of Zuver's target market. Since we are launching the app and service, creating awareness is essential. The market needs to know that a one stop, comprehensive, driver on demand app exists. So, as the title sponsor of MCW, we can create awareness and familiarity for the brand. Zuver strongly support 'No drink and drive' policy, so the guests of MCW can get a Zuver driver on their way out. MCW is an equally fresh yet awaited event. We are hoping to leverage on this collaboration well.” Said Sidhanth Mally, co-founder Zuver – your driver on demand. Joining in the celebration spirit are Mumbai Cocktail Week partners - Living Local, Living Foodz, Worli Festival, Monin, Aspri Spirits, 93.4 Radio One, Ola Prime, India Bartender’s Guild, What’s Hot, Mumbai Nightlife among others. Spread across a series of bars, lounges, clubs & restaurants of Mumbai, it is an 8 day (and night) long party for those who always wished to explore Mumbai’s city spaces over some blissful times and cocktails that clank clink over happy and happier moments with loved ones. Cheers to the cocktails and the times that are to unfold at the first edition of Mumbai Cocktail Week.

Event details:
Dates: 2nd – 9th April 2016.
Venue: 80+ bars and restaurants of Mumbai.
Access: Standard access -INR 599, Premium access - INR 1099,
VVIP access - INR 5499 with eligibility to avail unlimited
discounted cocktails from a pre-selected menu of Signature
Cocktails across all participating restaurants and bars for 8 days.
The standard venues would be selling cocktails at 200 AI and
premium venue would be selling a 400 AI for 8 days.

For more details, follow Facebook page:
https://www.facebook.com/mumbaicocktailweek/

For a detailed event calendar and exhaustive list of bars, bartenders, events and passes, visit: http://wowtables.com/mumbaicocktailweek/2016

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