Aniraj Ramabhadran and Dhiraj Chadha join Lukup Media as the Head of Systems and Product Delivery

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by Shrutee K/DNS

Bangalore/India, April 22, 2016 - Lukup Media, India’s first dual play service provider announced the appointment of Aniraj Ramabhadran, and Dhiraj Chadha to its top management team.

Aniraj Ramabhadran joins Lukup Media as the Head of Systems and Product Delivery. An industry veteran, with over 15 years of experience in the industry, Aniraj was the brain behind Reliance Big TV’s successful portfolio and life cycle management for consumer devices, for managed Pay-TV services. Aniraj started his career as a scientist at Aeronautical Development Agency. He moved on from there to Wipro Technologies, handling design services for global accounts under the consumer electronics domain, along with technology incubation and Intellectual Property development, before heading products and consumer devices at Reliance Big TV. His area of expertise lies in product strategy, business intelligence and analytics, TV/ multimedia delivery, and hardware and software development and integration.

Dhiraj Chadha, the former Head of Brand at Voltas, has come on-board as the Head of Marketing for Lukup Media. Over the span of 12 years, Dhiraj has gained considerable experience and exposure in the industry through handling the overall marketing and digital portfolio of Voltas Limited along with the responsibility of setting direction for marketing plans, digital and social strategy for the consumer brand on a national level.

Commenting on the recent appointments, Kallol Borah, Founder & Chief Executive Officer, Lukup Media said, “I am very happy to have Aniraj and Dhiraj join us at this time when we are beginning to roll out services. With their experience and expertise, along with our ability to communicate Lukup Media’s value proposition, our ability to scale our delivery capabilities and meet customer expectations will get a big boost.”

About Lukup Media : Lukup Media operates India's first on demand and multi-screen TV service. The company offers its dual play services with TV and Internet access through a single connection to homes where its Lukup Player product delivers content and internet access to multiple screens and consumer devices. The company is promoted by Kallol Borah and Harsha Mutt who have built and operated businesses in the US, Europe and India.  www.lukup.com



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