Vespa launches a new episode of the “Do you Vespa” TV commercial for the year 2016

-
by Shrutee K/DNS
Pune, 25th April, 2016 – The “Do you Vespa” campaign has been conceptualised and brought to India in June 2014 to celebrate Vespa as an icon and its unique personality, that makes Vespa the classy and irreverent side of urban mobility. It is not just a scooter; it¹s a brand with real attitude one that looks at the world with fresh, optimistic and playful eyes. The same strong personality is expressed by the Vespa drivers, something that non Vespa-riders will aspire for. The inspiration for the commercial comes from existing Vespa riders who are not followers but trendsetters in their own leagues. These Vespa riders stand out in the crowd because of their unconventional path through life. The commercial is a preview into their lives and celebrates the spirit of those Vespa riders who dare to ask questions and challenge the daily conventions of life by doing their own thing, which triggers the question “Do You Vespa?” The TVC presents the new feature-loaded powerful 150 cc Vespa and showcases the joy of riding experienced by a Vespa rider as he zips through city traffic with effortless ease. 
Shedding light on the television commercial in India, Stefano Pelle, CEO, Piaggio India said, “Vespa is an iconic brand with its very own ideology which depicts a way of life. The new TVC takes this ideology further by displaying the joy of riding experienced with the new, feature-loaded, powerful 150 CC Vespa in a distinct ‘Do You Vespa ?’ setting. ”
Commercial details –
Youtube link – https://youtu.be/a5vMVorM0bo
About Piaggio Vehicles Private Limited: Piaggio Vehicles Private Limited (PVPL) is a 100% subsidiary of Piaggio Group, founded in 1884, leader of the European powered two-wheeler market. The Group manufactures scooters and motorcycles as well as three and four wheeled commercial vehicles with an impressive portfolio of brands including Piaggio, Vespa, Aprilia, Moto Guzzi and Apé. PVPL commenced its India operations in 1999, with the launch of the Apé, which became India’s favourite three-wheeler brand in a short span of time. Piaggio invented the Vespa in 1946. Having successfully established itself in the world wide two wheeler segment, Vespa was launched in India in April 2012. The Company has a state-of-the-art plant in Baramati, Maharashtra, India where it manufactures the iconic Vespa alongside its wide range of 3 and 4 wheeled commercial vehicles.
For information on the Piaggio Group please visit the piaggiogroup.com 

Comments

Post a Comment

Popular posts from this blog

Mumbaikars kick off “Clean Shores” Drive at Versova Beach

-
Image
 by Shrutee K/DNS Mumbai, May 27, 2018: Mumbaikars gathered to join the beach clean-up drive, led by Afroz Shah, winner of the Champion of the Earth award, at Versova beach. Present to support the cause were Erik Solheim, United Nations Under-Secretary-General and Head of UN Environment and Aditya Thackeray, Leader and Chairperson of the Shiv Sena and President of Yuva Sena . United Way Mumbai, the community impact partner, along with Coca-Cola India joined the movement by the citizens of Mumbai and announced the symbolic adoption of four high footfall beaches in Mumbai including Versova. ‘Clean Shores Mumbai’ is a special community impact initiative which aims at enhancing the state of overall cleanliness of the city beaches and contribute towards mitigation of marine pollution and conservation of marine ecosystem through strategic and sustained interventions enabled by public-private partnership. By supporting this program, United Way Mumbai and Coca-Cola India ...
Read more

सभी माओं को सुष्मिता सेन का संदेश: अब 'हाँ' अधिक बार कहिये

-
Image
इसमें कोई संदेह नहीं है कि सुष्मिता सेन ने अपनी दो सुंदर बेटियों , रेने और अलीसा को एक आदर्श मां बनकर बढ़ा किया है। वह उन्हें मजबूत और स्वतंत्र रूप में बढ़ा कर रही है जोह उनका ही प्रतिबिंब है। अपने दो दत्तक बच्चों के लिए सुंदर अभिनेता और मां सोशल मीडिया पर काफी सक्रिय हैं और हाल ही में बच्चों को   ' न ' कहने के मनोवैज्ञानिक प्रभावों पर अपने प्रशंसकों और माओं को एक संदेश देकर खुद का एक वीडियो पोस्ट किया है। इस वीडियो में , सुष्मिता इस बात की चर्चा करती है कि मातृत्व कैसे लोगों को बदलता है और कैसे उन्होने भी खुद को बदलते हुए एक माँ के रूप में अनुभव किया है। आगे बताते हुए , कि कभी - कभी माँ   अपने बच्चों के लिए अधिक सतर्क हो जाती हैं , तब भी जब यह वास्तव में आवश्यक नहीं है। इस बात से तालुक रखते हुए कि सुष्मिता ने भी अपने बच्चों के साथ ऐसा किया है ... सर्दियों में बहार खेलने से लेकर , तैराकी करने तक सुष्मिता काफी सतर्क रही...
Read more

Oman Tourism Launches New “www.experienceoman.com” website

-
Image
by Shrutee K/DNS Mumbai, 10th January 2018 :  The Ministry of Tourism Oman has launched a new promotional website “www.experienceoman.om” that will serve as a one-stop-shop for all Oman Tourism related information. The website was lau nched under the patronage of His Highness Sayyid Haitham bin Tariq Al Said, Minister of Heritage and Culture during a gala dinner that was hosted on the sidelines of the 2nd UNWTO/UNESCO World Conference on Tourism and Culture that was recently held in Muscat. Lubaina Sheerazi, India Representative, Ministry of Tourism, Oman said, “ The launch of the website comes as a part of the Ministry's initiatives to support the development of the tourism sector in all areas, especially in the use of electronic platforms and digital marketing. Providing insights into suggested travel itineraries; list of tour operators, hotels, and services; MICE opportunities; the website also orients tourists with the latest events in Oman; and can be viewed in...
Read more