Illuminate your skin with Global Beauty Secrets’ Ghrit Aarti Skin Salve
Self-care and the very pleasure
of existence must be tended and recognized in your day to day reality. Your
skin needs to be protected from the harmful pollutants that harms your skin and
leads to dullness. Skin salves are a must have in your beauty cabinets! Skin
salve not only moisturises and brightens your skin but also prevents skin
ageing. Inspired by the most ancient
Indian tradition, Global Beauty Secrets has launched their luxurious and
altruistic Ghrit Aarti Skin Salve which holds true to symbols of aradhana. This
rich silky emulsion eliminates ratri or dullness from your skin with effective
moisturisation.
The Ghrit Aarti Skin Salve is part of
the ‘Shringar Ras’ collection by Global Beauty Secrets. The product is
inspired by the ancient tradition of lighting aarti for aradhana or
glorification of God, as it erodes ratri or darkness from the night and helps
us celebrate the divine spirit.
According to Ayurveda, Ghee enhances ‘Ojas’ or life energy. This skin
salve melts into a rich buttery experience and is generously blessed with the
sattvik ghee and jasmine- tuberose absolute to help you nourish your skin. It
illuminates, rejuvenates and freshens up the face, thus lighting up an aarti
(dissolving ratri or night) and revealing a divine glow. “Aarti has always been one of the
most important rituals in our Indian Culture. Embedding cultures into the
products has always been something that I have always been fascinated about. As
an ingredient, Ghee (clarified butter) is stocked in every traditional Indian
pantry. The many benefits of the clarified butter are already reflected due to
its generous usage in the indigenous cuisine and ancient ayurvedic medicine,
needless to say it’s a magical elixir. A nectar that adds goodness whenever it
is poured. While crafting the skin salve the major challenge was to not make it
too heavy and greasy, it had to be lightweight and easily absorbed into the
skin’s surface and yet it had to carry the abundant ojas (good energy) of ghee
to heal, texturize, illuminate the skin and prevent it from ageing. I couldn’t
think of a more symbolic name than the evening ceremony of ‘Ghrit Aarti’ after
the vedic ritual in which ghee is added to traditional Indian lamps to erode
ratri or dullness. The Ghrit Aarti Skin Salve is a product that radiates the glory
and goodness of the rich Indian culture and heritage.” said Aishwarya Swarna Nir, Founder, Global
Beauty Secrets LLP
Global Beauty Secrets Ghrit Aarti Skin Salve tones, brightens,
heals and hydrates your skin to reveal a dewy glow. By enhancing skin's
protective barrier, it helps fend off environmental aggressors while skin
repairs itself.
The Ghrit Aarti Skin Salve is
priced at INR 3,700.00
Available at: www.discovergbs.com
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About Global Beauty Secrets: Global Beauty Secrets (GBS) is a
premium Beauty brand for modern-day women. GBS is a celebration of the
collective wisdom of women across the world and brings in the beauty rituals
from the kitchens and courtyards of women with different cultural legacies. The
products are rooted in heritage but are infused with latest scientific
heritage. GBS is rooted by three key elements that include – ‘Global, Natural
and Woman’ and the same is aesthetically embedded in the brand logo, with
‘Culture’ being the key aspect.
Global Beauty
Secrets caters to three key categories – Body Care, Facial Care and Hair Care.
The product basket is inspired from 6 cultures namely Indian, Japanese,
Turkish, Egyptian, Aztec and Greek. Each product adheres to the highest
standard of quality and authenticity as all the ingredients are sourced from
natural origins and the products are recyclable and not tested on animals. Global Beauty Secrets (GBS) is
the consumer arm of Aishwarya Healthcare which is the parent company.
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