CaratLane Launches the Iconic Motif ‘Paisley’ in many Styles

by Shrutee K/DNS

Reimagining the most iconic motif in stunning new forms, CaratLane, India’s leading omni-channel jewellery brand launches the ‘Paisley’ collection. From structured styles and intricate grace to bold overlays, there’s really a Paisley for every style.

“Using the best-in-class laser-cut technique, our designers have given Paisley a refreshing new look. With diamonds uniquely set inside gemstones, this collection has the finest designs tailored to complement every style. For a casual look go for the pretty pearl Paisley, pick the intricate one to add pure elegance to your ensemble and make a statement with the sleek and structured one. There’s really a Paisley for every style!” said Pradnya Mhaske, AGM, Merchandising & Design, CaratLane.

The collection has 23 designs comprising rings, earrings, necklaces and pendants. It is crafted in 18Kt yellow, white and rose gold with diamonds and gemstones, starting at Rs. 6,500. https://www.caratlane.com/jewellery/paisley.html

About CaratLane: CaratLane - a Tanishq partnership, India’s first omni-channel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan, with a simple but courageous objective – to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme. With the new-age woman as a muse, the design philosophy at CaratLane is to make jewellery which makes the wearer ‘feel’ beautiful, drawing out her compelling individuality, inner confidence and self-esteem. With a strategic investment from Titan Company Limited, CaratLane is now partners with India’s largest retail jeweller, Tanishq. The partnership aims to work towards a common mission – to offer customers beautiful jewellery and a distinctive shopping experience that fits today’s values and lifestyles - enabling CaratLane to grow as India’s 21st century jewellery brand.

CaratLane is also known for its signature jewellery-buying experience across all platforms. Along with the website, which is India’s largest online jewellery destination, CaratLane, has over 39 brand stores across the country. The stores bring the seamless jewellery buying experience with a no barrier access to all jewellery, along with Magic Mirrors for virtual try-ons. CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on.

Facilitating the diamond-buying experience in India, CaratLane stores include a Solitaire Lounge to assist diamond buyers to find the perfect solitaire. CaratLane diamond consultants are also available 24X7 at toll-free number 1-800-102-0103.