Arrow Unveiled Newly Designed Store in High Street Phoenix Mumbai
by Shrutee K/DNS
Mumbai: Arrow, the American menswear brand from Arvind Fashions Limited, unveiled
its newly revamped store at High Street Phoenix in Mumbai, today. Spanning over
1000 square feet, the store houses the complete range from ARROW’s latest
collections. Recreated with the sole aim of bringing the brand’s core value of
‘expert craftsmanship’ to life, the beautifully
designed store showcases ARROW’s glorious heritage in a befitting manner. The customer’s
in-store journey begins with an elegantly presented timeline of key events and
innovations in the brand’s history. In living up to the brand’s reputation as
an expert shirt-maker, the store has a finely curated ‘shirt bar’,
which displays the extensive range of Arrow shirts.
The Arrow store at High Street Phoenix is designed to showcase and
highlight the brand’s rich heritage, while simultaneously catering to a more
modern design aesthetic. Tastefully crafted design components such as accented
vertical lines, a soaring façade and fixtures spanning the entire length of the
store are integrated as a representation of Arrow’s legacy. Commenting on the
store launch, Mr. Sumit Dhingra, Chief Operating Officer – Heritage Brands Division,
Arvind Fashions Limited said, “In today’s retail environment, customer’s
purchase decisions are highly influenced by the store ambience and experience.
We are delighted to present the new ARROW store design, which celebrates the
brand’s strong legacy of dressing professionals for the last 167 years. Going
forward, we believe it is vital that every ARROW store must reflect the brand
ethos. Arrow was recently
conferred with the title of ‘India’s Most Trusted Apparel Brand 2018’ by TRA
Research.
About ARROW
Born in 1851,
Arrow is a blue blooded American brand – timeless, understated and elegant. For
more than 160 years this symbol of quality and trust has ruled the hearts and
minds of audiences. It has innovated every important style: introduced the
detachable collar, launched the adjustable waist bands in trousers and brought
the wrinkle-free, stain-free concepts to clothing. Today, this exceptional
brand has a range that suits the corporate corner office decision-maker as well
as it does the young professional who, someday, seeks to get there.
About
Arvind Fashions Limited
Arvind Limited is one of
India's largest integrated textile and apparel company with a strong presence
in branded garments. It is one of the largest manufacturers and exporters of
textile products with a turnover of US$ 1.7 billion. Arvind has an unmatched
portfolio of owned brands such as Flying Machine; as well as licensed product
brands such as Arrow, GAP, Gant, Izod, Aeropostale, Nautica, US Polo Assn., to
name a few. The portfolio also includes retail brands like Unlimited, The
Arvind Store, The Children’s Place and Hanes.
Comments
Post a Comment