FUJIFILM Introduces the New Stylish FUJIFILM X-A5 lightest Mirrorless Digital Camera withi zoom lens kit
by Shrutee K/DNS
New Delhi:
Fujifilm India Private Limited, a pioneer in imaging technologies is delighted
to announce the launch of FUJIFILM X-A5. Sporting a retro and stylish
design, the camera offers a host of features including a 180-degree tilting
rear LCD screen, the latest built-in Bluetooth technology and an extended
battery life.
Fujifilm X-A5 boasts a powerful 24.2MP APS-C
sensor, which is equipped with a phase detection autofocus system, and a newly
developed image processing engine that is 1.5 times faster than previous
models. In addition, when combined with the new collapsible FUJINON XC15-45mmF3.5-5.6 OIS PZ, the X-A5 weighs just 496g, making it the
lightest camera-zoom kit lens combination in the X Series.
Commenting on the occasion, Mr. Haruto Iwata,
Managing Director, Fujifilm India Pvt. Ltd. said, “The advantage
of an X Series mirrorless camera lies in its compact size packed with cutting
edge innovative technology and unique features that provide great controls
along with excellent color reproduction and image quality. Fujifilm X-A5 is an affordable solution with
high precision, packed in an enhanced camera body to provide a refined
photography experience to budding photography enthusiasts. With this camera our
aim is to promote photography among amateurs, and to enable them with infinite
possibilities for capturing magnificent images with confidence.”
According to a
report almost 1.8 billion digital images are uploaded on the web every day. The
All new X-A5 is particularly
designed for Instagrammers and for those who consider photography as a
lifestyle and like to log their moments. The X-A5 includes features beyond a smartphone’s reach by offering a
much wider range of viewing angles and depth of field effects, alongside great
image quality.
Standout features
Combining a
newly-developed sensor and color reproduction technology that has been refined
over 80 years to deliver premium quality portraiture
The X-A5 combines
a newly developed 24.2 megapixel APS-C sensor with the image processing engine
to achieve Fujifilm's renowned photo quality. Combined with the supplied
FUJINON lens, the camera boasts ultimate image resolution, recording the
subject's texture, form and even the atmosphere of the scene. The camera
outperforms previous models in its scene recognition accuracy in SR+ AUTO mode,
color reproduction performance and skin tone reproduction capability which is
particularly popular. This makes the X-A5 the perfect choice for photographing
human subjects.
The regular range
of ISO sensitivity has been extended to ISO12800. When shooting a fast-moving
subject or in low light conditions, camera shake and noise are reduced for
enhanced image quality. The X-A5 is the first X-A Series model to feature phase
detection pixels, originally developed for the X series' high-end models. The
Intelligent Hybrid AF speed is twice as fast as previous models, ensuring that
you capture those photographic moments more swiftly and beautifully.
Newly-developed compact and lightweight wide-angle zoom lens and new user
interface for ease of operation
The X-A5 debuts
the new FUJINON XC15-45mmF3.5-5.6 OIS PZ, the first electric-powered zoom lens
for the X Mount. This lightweight and compact zoom makes the photographic
experience easier and more comfortable than ever before. The lens has the
minimum working distance of just 5cm*4, ideal for clear close-up shots, such as
food photography. The smooth electric-powered zooming mechanism that starts
from the wide-angle 23mm end (on a 35mm format) gives greater freedom in
composition framing for both still images and video.
The X-A5 is
equipped with a large rear LCD monitor that can rotate 180 degrees. When the
panel is rotated 180 degrees, the Rear Command Dial automatically switches to
the Zoom and Shutter Release function. The 180-degree rotation of the rear LCD
monitor also activates the Eye AF function automatically to create high quality
self-portraits with sharp focus on the subject's eyes. The Portrait Enhancer
Mode, offers its popular ability to produce beautiful skin tone, and has also
evolved with the new user interface to select from three levels of skin tone
enhancement with touch-screen operation for easy, natural and flattering
self-portraits.
Artistic
expression made easy, with Film Simulation Modes and New Bluetooth technology
for quick and easy image transfer
The X-A5 offers
11 variations of Fujifilm's unique Film Simulation Modes, adding an advanced
artistic flair easy with the reproduction of film-like color tones. The camera
also features 17 variations of Advanced Filters including the new “Fog Remove”
and “HDR Art.”
The rear LCD
monitor uses the new touch-panel GUI, facilitating intuitive touch-panel
operation using fingertips so that you can check the effect of Advanced Filters
and Film Simulations for added usability.
The Exposure
Compensation Dial now has the range expanded from ±3EV to ±5EV to boost freedom
in photographic expressions.
The Bluetooth®
Low Energy technology has been incorporated for quick, easy and automatic
transfer of still images and videos to paired smartphones and tablet devices,
using the free smart-device app “FUJIFILM Camera Remote”. The camera is also
compatible with FUJIFILM instax SHARE SP-3 printer, so users can enjoy the fun
of printing and sharing their images more than ever before.
Broader range
of movie with 4K video capabilities
The X-A5 offers a
High-Speed HD Video function, allowing users to record HD video up to quad
speed for slow motion clips. The Multi Focus Mode automatically synthesizes 4K
quality images with changing the depth of field setting.
The 4K Burst
function offers to shoot 15 frames per second in 4K image quality. These new 4K
video capabilities and the accompanying functions enable artistic expressions
of greater creativity.
Class-leading
battery life
The X-A5 now
offers the class-leading number of photos per charge. Users can shoot as many
as 450 photos per single battery charge, making the camera ideal for
travelling.
About Fujifilm
Fujifilm established in 1934 has believed in Innovation and creation of new
values through leading edge and proprietary technologies. FUJIFILM India as a
firm believer in sophistication continues to work hard to provide the Indian
consumer the best products and services. Our
corporate slogan is “Value from Innovation.”
Along
with expressing Fujifilm's commitment to continuously creating innovative
technologies, products and services that empower the potential and expand the
horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates
the company's desire to combine our own original technology with human
resources, expertise and technology from around the world both internally and
externally to create innovation. A new brand statement has also been created to
articulate these commitments more specifically, and the slogan encapsulates the
main points of the brand statement.
Our
Goal is to be a company that is able to resolve a diverse variety of the
problems that face society, contribute to the world through the continuous
creation of value – added products and services, and achieve sustainable growth
through constant innovation. That was the commitment we made to the world when
we launched our new corporate slogan “Value from Innovation”.
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