Fujifilm India Announces the Launch of its all new Square Style Instax SQUARE SQ6

 Expanding the popular square format lineup Fujifilm announces the launch of its new instant camera– instax SQUARE SQ6

Enjoy applying the versatile functions and stylish design to your everyday photos

by Shrutee K/DNS

New Delhi, June 27, 2018: Fujifilm India Pvt Ltd,  announced the launch of its new analog instant camera ‘instax SQUARE SQ6’ as a new addition to the instax series of instant camera lineup, which allows users to enjoy on-the-spot photo printing. The instax SQ6 is compatible with stylish square format films. The various shooting functions, simple stylish design, and the square format prints make the SQ6 the absolute style statement. The camera can be taken anywhere, ensuring you never miss a precious moment.

The instax SQUARE SQ6 has a variety of functions that will curate a unique experience for the users. Automatic exposure adjustment feature is one of them that gets activated when the shutter button is pressed. It detects the ambient brightness and adjusts to provide the optimum shutter speed and flash light intensity. Even in a dark room, subjects and the background can be shot vividly and clearly.

To meet the needs of selfie lovers, the camera comes with a selfie mode that automatically adjusts brightness and focal length to the ideal level for capturing best selfie images. The self-shot mirror attached to the side of the lens allows user to check the shooting range. An inimitable addition to this instax is the tripod holes, at the bottom of the unit and a timer that can be useful for taking group photos.

Furthermore, to add appropriate drama to the picture, this camera has three modes. The “Double Exposure Mode” allows two photos to be overlapped on a single film when the shutter button is pressed twice, the “Macro Mode” can take short-range photos up to a minimum of 30cm, and the “Landscape Mode” can be used to take long-range landscape photos. It also includes three flash color filters (orange/purple/green) that once placed over the flash will change the color of the overall photo, allowing the user to achieve a more unique and textured photo.

Commenting on the occasion Mr. Haruto Iwata, Managing Director, Fujifilm India Pvt. Ltd. Said, “Our Instax range is a unique product which has come a long way since its launch 10 years ago. The Sales Volume Trend for Instax has crossed 7.7 Million units globally in FY 2017 which clearly indicates its success worldwide. We are very excited to welcome the all new SQ6 with a host of versatile functions. The new product has been designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement their needs. Our instax range has always found appreciation among the youth and we are sure that like its predecessors, SQ6 will also be applauded by these young customers.”

The camera comes in three color variations, pearl white to suit any style, blush gold for an elegant touch, and graphite gray for a cool and calm feel. The ring around the lens has a metallic finish and is matched to the color of the main unit. The knurled surface not only makes the camera easy to hold but is also adds a sense of sophistication.  

About Fujifilm 

Fujifilm established in 1934 has believed in Innovation and creation of new values through leading edge and proprietary technologies. FUJIFILM India as a firm believer in sophistication continues to work hard to provide the Indian consumer the best products and services.

Our corporate slogan is “Value from Innovation.”

Along with expressing Fujifilm's commitment to continuously creating innovative technologies, products and services that empower the potential and expand the horizons of tomorrow's businesses and lifestyles, the slogan also encapsulates the company's desire to combine our own original technology with human resources, expertise and technology from around the world both internally and externally to create innovation. A new brand statement has also been created to articulate these commitments more specifically, and the slogan encapsulates the main points of the brand statement.

Our Goal is to be a company that is able to resolve a diverse variety of the problems that face society, contribute to the world through the continuous creation of value – added products and services, and achieve sustainable growth through constant innovation. That was the commitment we made to the world when we launched our new corporate slogan “Value from Innovation”. 

Key specifications:  “instax SQUARE SQ6”

Film	Fujifilm Instant Film “instax SQUARE Film (available separately)
Lens	Retractable lens, 2 components, 2 elements, f = 65.75 mm, 1:12.6
Viewfinder	Inverted Galilean finder, 0.4 x, with target spot
Focusing	Motor-driven 3-range switching (0.3 m - 0.5 m/1 ft. - 1.6 ft., 0.5 m - 2 m/1.6 ft - 6.6 ft., 2 m/6.6 ft. and beyond), Macro Mode (0.3 m - 0.5 m/1 ft. - 1.6 ft.) Normal Mode (0.5m - 2 m/1.6 ft - 6.6 ft.) Landscape Mode (2 m/6.6 ft and beyond)
Shutter Release	Programmed electronic shutter release, 1.6 sec - 1/400 sec.
Exposure Control	Automatic, Interlocking range (ISO 800) : LV 5 - LV 15.5, Exposure compensation: ±2/3 EV
Film Feeding Out	Automatic
Film Developing Time	Approximately 90 seconds (Varies depending on the ambient temperature)
Flash	In Macro mode: Built-in, automatic electronic flash In a mode other than Macro mode: Always flashing Charging time: 0.2 sec - 7 sec (using a new battery), Flash charging indicator, Effective flash lamp range: 0.3 m - 2.7 m/1 ft. - 8.9 ft.
Self-Timer	Electronically controlled, approx. 10 second delay, Can be stopped mid-run
LED Display	Shooting mode (Auto, Selfie, Macro, Landscape, Double exposure), Brightness adjustment, Flash suppressing, Self timer Mode
Power Supply	Two CR2/DL CR2 lithium batteries Capacity: Approximately 30 instax SQUARE 10-pack film packs with new CR2/DL CR2 lithium batteries
Others	Film pack confirmation window, tripod socket (tripod sold separately)
Dimensions & Weight	118.7 mm x 128.1 mm x 58.1 mm/4.7 in. x 5.0 in. x 2.3 in. (not including protrusions)/393 g/13.9 oz. (without battery, strap, and film pack)
Accessories	Two CR2/DL CR2 lithium batteries, Shoulder strap, Three flash filters