WESTIN HOTELS & RESORTS APPOINTS ACTRESS DISHA PATANI AS WELL-BEING BRAND ADVOCATE IN INDIA
Through a 3-part Video Series, Guests Will Get a Glimpse at
how Disha Keeps Her Wellness Routine While She is on the Road
by Shrutee K/DNS
India,
11th June, 2018:
Westin
Hotels & Resorts introduced Bollywood actress Disha Patani as the
newest Westin Well-Being Brand Advocate in Asia Pacific. As part of her new role,
Disha will create a 3-part video series, helping guests envision an enhanced
concept of wellness especially when on the move. The video series will be
available on the YouTube page of Westin Hotels & Resorts and Marriott
International Asia Pacific. This announcement follows on the heels of Westin's Let's Rise global campaign,
which addresses the distractions and unpredictability of travel - empowering
people to regain control of their well-being routine when they need it the most,
ie while traveling.
“We are pleased to
welcome Disha Patani as the Westin brand’s newest advocate for well-being,”
said Mike Fulkerson, Vice President, Brand and Marketing, Marriott
International Asia Pacific. “Wellness is in the Westin brand’s DNA, and as more
people integrate wellness into their lifestyle, we are also continuously
innovating to ensure wellness touches every aspect of our guests’ travel
journey. Our appointment of Disha seeks to do exactly that.”
Disha’s video series
will embody the Westin concept of ‘Let’s Rise’ and share insights on her idea
of holistic wellness, combining fitness, nutrition and working out in style. Specifically,
her video will focus on three of the Westin brand’s pillars of well-being –
namely Eat Well, Sleep Well & Move Well. As a leading voice in fitness,
Disha’s videos will consist of her mantra to sustain the perfect work-life
balance and maintain a healthy lifestyle at work, home and even while on the
road. Each video will enhance a unique aspect of Disha’s daily
routine – in her Move Well video, she
will be showcasing her fitness moves and how her rhythm finds a new partner,
through the facilities and services offered at Westin Hotels. The Eat Well video captures Disha incorporating
healthy eating to support her active lifestyle. While the Sleep Well video shows Disha comfortably ensconced in an
environment that balances and helps rejuvenate her mind, body and spirit on the
Westin heavenly bed.
“I’m delighted to collaborate
with the Westin brand; I have always believed in maintaining a calculated
balance: from what I eat, to my workout sessions, to giving equal time to my
professional and personal life,” said Disha Patani. “The most imperative
ingredient of holistic wellness is balance and through my role as Westin’s
Well-Being Brand Advocate, I aim to inspire others to lead and value a
wholesome lifestyle.”
A trained gymnast,
Disha Patani has been an open advocate of healthy eating and yoga as a fitness
regime personally and professionally – often inspiring her fans through her
stellar Bollywood work or snippets of her workouts or dance sessions on social media.
Her attitude towards well-being seamlessly mirrors the Westin brand’s Six
Pillars of Well-Being: Sleep Well, Eat
Well, Move Well, Feel Well, Work Well, and Play Well.
“Disha is a great fit
for the brand, maintaining her fitness and wellness regime around a fast paced,
demanding career, as many of our guests do,” said Neeraj Govil, Area Vice
President, South Asia ,Marriott International. “We are hoping to inspire our
guests through her videos, as just another way Westin is committed to
delivering a holistic wellness experience for travelers before, during and
after their stay.”
As a brand uniquely
positioned to cater to the increasing global demand for well-being among
travelers around the world, Westin Hotels & Resorts continues to grow and
evolve its programs and partnerships, addressing how wellness is integrated
into consumers’ lives. Disha joins certified Australian health coach,
television presenter and model, Rachael Finch; and Japanese Fashion Icon Shiho
as well-being brand advocates for Westin Hotels & Resorts in Asia
Pacific. www.westin.com/wellness
About
Westin Hotels & Resorts
Westin
Hotels & Resorts, a leader in
wellness and hospitality for more than a decade, empowers guests and associates
to embrace well-being and be their best selves through the brand’s six pillars
of Well-Being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play
Well. At more than 200 hotels and
resorts in nearly 40 countries and territories, guests can experience offerings
that include the iconic Heavenly Bed, RunWESTIN and Westin Gear Lending with
New Balance, delicious and nutritious SuperFoodsRx™ and more. To learn more, visit www.westin.com. Stay connected to Westin: @westin on Twitter and Instagram and facebook.com/Westin.
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