Faber-Castell Design exclusively at William Penn now
by Shrutee K/DNS
William Penn, the purveyor of
premium writing instruments, started its operations in the year 2002, as a
stationery and writing accessories store in Koramangala, Bangalore. In 2004,
the first exclusive writing instrument store was established at Forum Mall,
Bangalore. William Penn today has 30 exclusive outlets across 11 major cities
and more than 20 globally renowned brands on offer. From retailing at the best
locations to offering a curated range of lifestyle accessories sourced from
across the globe, William Penn takes that extra effort to give customers a
world-class shopping experience. And hence, this time it brings the new series
of pens by Faber-Castell, a pioneer in manufacturing writing instruments.
The Faber-Castell Design series with its
purist and functional design language has become an elementary component of the
Faber-Castell core range, over the years. This ‘Fine Writing’ collection
caters to the wishes of discerning consumers and is ideal for gifting with its
elegant product portfolio. The visually recurring and distinctive theme of the
collection is wood - symbol of the company's global core competence. The series
comprises of multiple product lines each with a unique value proposition for
the consumer.
When less is more, it
speaks of sophistication! Minimal in design, first class in workmanship, the
Faber-Castell ‘Fine Writing’ collection is elegant with high quality assured and is
being exclusively launched at William Penn stores.
Faber-Castell has been instrumental
in innovations, taking delight in rediscovering precious materials from the
past and taking them as inspirations to create timeless product design. Today,
Faber-Castell is proud of its longevity and what it represents, consistent
delivery of a quality experience in all areas of business.
Faber-Castell products are beautiful to look at, comfortable to
hold, and a pleasure to write with - those are the attributes of good quality
writing implements. The Faber-Castell Design collection includes a
variety of fine
writing products for both men and women. These products come with a vast range
of vibrant colours and materials to choose from. Product lines such as AMBITION, e-motion, LOOM, Ondoro, Essentio, NEO Slim
reflect one-of-a-kind design sensibility and
characterize different features. They give
every piece of writing a very personal touch!
About William Penn: William Penn has been expanding its portfolio of products to
include men’s accessories and corporate gifts apart from premium writing
instruments & stationery. The company has exclusive tie-ups with many well-known
brands such as Sheaffer, Hugo Boss, Carand’Ache, Sailor and Zippo and Pennline
are William Penn’s own line of high quality writing instruments and
accessories. Apart from its own retail stores, William Penn has a pan India
distribution network supplying to other retail stores, Shop-in-Shops, 3rd party
retail, B2B, e-Commerce etc. Its 300 strong sales force ensures continuous
servicing of all sales channels.http://www.williampenn.net/
About Faber-Castell: Faber-Castell,
the world’s leading manufacturer of wood-cased pencils with a varied range of
products for writing, drawing and creative designs, is one of the world’s
oldest industrial companies and is now in the hands of the 9th
generation of the same family. Faber-Castell is renowned for its high-quality,
innovative products, commitment to tradition, and environmental awareness.
Today it is represented in 120 different countries around the world and has its
own production sites in 9 countries and sales companies in 22 countries
worldwide. http://www.faber-castell.com
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