Faber-Castell Design exclusively at William Penn now
by Shrutee K/DNS
William Penn, the purveyor of premium writing instruments, started its operations in the year 2002, as a stationery and writing accessories store in Koramangala, Bangalore. In 2004, the first exclusive writing instrument store was established at Forum Mall, Bangalore. William Penn today has 30 exclusive outlets across 11 major cities and more than 20 globally renowned brands on offer. From retailing at the best locations to offering a curated range of lifestyle accessories sourced from across the globe, William Penn takes that extra effort to give customers a world-class shopping experience. And hence, this time it brings the new series of pens by Faber-Castell, a pioneer in manufacturing writing instruments.
The Faber-Castell Design series with its purist and functional design language has become an elementary component of the Faber-Castell core range, over the years. This ‘Fine Writing’ collection caters to the wishes of discerning consumers and is ideal for gifting with its elegant product portfolio. The visually recurring and distinctive theme of the collection is wood - symbol of the company's global core competence. The series comprises of multiple product lines each with a unique value proposition for the consumer.
When less is more, it speaks of sophistication! Minimal in design, first class in workmanship, the Faber-Castell ‘Fine Writing’ collection is elegant with high quality assured and is being exclusively launched at William Penn stores.
Faber-Castell has been instrumental in innovations, taking delight in rediscovering precious materials from the past and taking them as inspirations to create timeless product design. Today, Faber-Castell is proud of its longevity and what it represents, consistent delivery of a quality experience in all areas of business.
Faber-Castell products are beautiful to look at, comfortable to hold, and a pleasure to write with - those are the attributes of good quality writing implements. The Faber-Castell Design collection includes a variety of fine writing products for both men and women. These products come with a vast range of vibrant colours and materials to choose from. Product lines such as AMBITION, e-motion, LOOM, Ondoro, Essentio, NEO Slim reflect one-of-a-kind design sensibility and characterize different features. They give every piece of writing a very personal touch!
About William Penn: William Penn has been expanding its portfolio of products to include men’s accessories and corporate gifts apart from premium writing instruments & stationery. The company has exclusive tie-ups with many well-known brands such as Sheaffer, Hugo Boss, Carand’Ache, Sailor and Zippo and Pennline are William Penn’s own line of high quality writing instruments and accessories. Apart from its own retail stores, William Penn has a pan India distribution network supplying to other retail stores, Shop-in-Shops, 3rd party retail, B2B, e-Commerce etc. Its 300 strong sales force ensures continuous servicing of all sales channels.http://www.williampenn.net/
About Faber-Castell: Faber-Castell, the world’s leading manufacturer of wood-cased pencils with a varied range of products for writing, drawing and creative designs, is one of the world’s oldest industrial companies and is now in the hands of the 9th generation of the same family. Faber-Castell is renowned for its high-quality, innovative products, commitment to tradition, and environmental awareness. Today it is represented in 120 different countries around the world and has its own production sites in 9 countries and sales companies in 22 countries worldwide. http://www.faber-castell.com