Anandabazar.com Bags 1st prize at the Prestigious INMA Global Media Awards
by Shrutee K/DNS
Kolkata,
27th June; Anandabazar.com, the website entity for the iconic Bengali newspaper –
Anandabazar Patrika, won its 1st INMA award at the 2018 Global Media Awards
organized by International News Media Association (INMA) in the category of
Best Brand Awareness Campaign for its much aspired property Ananda Utsav 2017.
Both the Bengali news websites, owned by ABP Pvt. Ltd., i.e.
Anandabazar.com and Ebela.in, made a significant mark at the 2018
Global Media Awards. While Anandabazar.com won the coveted 1st
prize for the award category 'Best Brand Awareness Campaign', Ebela.in won
itself a place as an honorable mention for the category 'Best Idea to Grow
Digital Readership or Engagement'. Mr. D. D. Purkayastha, Managing Director and
CEO of ABP Pvt Ltd, was delighted to receive the awards at the event. He said,
“We are extremely proud to receive the awards for - Anandabazar.com and
Ebela.in - Bengali assets from our Digital business. We have already begun
preparing for a much larger, more engaging and vibrant Ananda Utsav 2018 and are certain
that this will allow the website for Anandabazar.com to garner a large share of
the global Bengali audience.”
Anandabazar.com won the award for excellent execution of the annual
Ananda Utsav event – its one-stop microsite on Durga Puja which is a platform
to connect the Bengali community all over the world. The 2017 edition was lauded
by the jury at the Global award for delivering “Truly impressive revenue and
awareness results during this campaign” and also for creating “A strong
360-degree campaign which creates an opportunity to deliver value to commercial
partners and readers, through vibrant design which has delivered results.”
Mr. D.N. Mukerjea, President of ABP’s digital business was excited as
this is the 1st INMA award for the business. He mentioned, “We believe digital
is the future and we are constantly strengthening our position by investing in
the newsroom, video capabilities, technology, product and audience development.
“
ABP Pvt Ltd. not only dominates the Bengali news website category, but
it has also been consistently increasing its market share. As per the April 2018
comScore data, Anandabazar.com gets 63 million page views and 3.85 million
unique visitors, while Ebela.in gets 40 million page views and 1.2 million
unique visitors. Between the two digital assets, ABP Pvt Ltd. owns almost 50%
of the market, in terms of both page views and unique visitors. Thus ABP Pvt
Ltd is way ahead of its competition and compares favourably with other
vernacular leaders.
Apart from this formidable
presence in the Bengali news space, ABP Pvt Ltd is also galvanising its hold
over the English news market with properties like Telegraphindia.com, FortuneIndia.com
and T2Online.com in its portfolio.
INMA has been hosting these awards for media excellence since 1937. The
2018 Global Media Awards were hosted in Washington. The competition garnered
830 entries from 220 media companies in 39 countries. Participants included
newspaper houses, magazines, digital media, television and radio channels. An
international panel of 50 executives from 20 countries selected 195 finalists,
and from those 40 first-place winners were unveiled across 20 categories.
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