Project Aloft Star 2018 Competition Spotlights Emerging Musicians From Across Asia-Pacific
Singer-songwriters across Asia-Pacific are invited to submit their
original compositions from 26 June to 31
July 2018 to compete for the
chance to record and digitally release their single
through Universal Music Group
India – June 26, 2018 - Marriott International’s Aloft Hotels, in
partnership with Universal Music Group & Brands (UMGB), the brand strategy
division of Universal Music Group (UMG), the world leader in music-based
entertainment, has launched the 2018 Asia Pacific edition of Aloft Hotels’ artist discovery competition Project:
Aloft Star Asia-Pacific. From June 26 to July 31, 2018,
artists, bands and songwriters are invited to submit up to two original songs
in video or audio format. This exciting contest
shines a spotlight on the region’s incredible, undiscovered, and up-and-coming
talents.
The competition is open to entrants from countries in the Asia Pacific region. The countries are
in five clusters spanning eleven
markets: Australia, Greater China, India, South-East Asia (Indonesia,
Malaysia, Singapore and Thailand) and
South Korea. From the entries submitted, UMG
will select five finalists (one from each cluster) for an all-expenses paid
trip to Seoul, South Korea to battle it out in the grand finale to be held at
Aloft Seoul Myeongdong on 20 September 2018. Each finalist will also receive
100,000 Rewards points1 redeemable for stays at participating
Marriott International hotels around the world and other rewards.
Starting today, unsigned musicians can enter for a
chance to compete and win a grand prize that includes:
Artist & Repertoire (A&R) mentoring from UMG, which includes
advice on selecting a single to record, and expert guidance throughout the process
A professional recording session with UMG and opportunity to release the
single
An accompanying music video to be produced and released by UMG
This
year’s Project: Aloft Star Asia-Pacific mentors include Indian singer and
composer Salim Merchant, whose scores have appeared in 100 Bollywood films; award-winning
Greater China singer and actress Rachel Liang; Korean R&B performing artist
SAAY; and Australian radio presenter Alex Dyson.
Music fans will have the opportunity to vote for their favorite
artists or bands via a public vote from September 3 - 19, 2018. Three lucky voters
who predict the winner and provide a reason why they picked them will stand a
chance to win 50,000 Rewards points.1
“Aloft Hotels has always been the brand for music makers and music
lovers, but now through our collaboration with UMG, we’re able to support
emerging artists in a more meaningful way than ever before,” said Toni Stoeckl, Global Brand Leader,
Aloft Hotels; and Vice President, Distinctive Select Brands for Marriott
International. “The opportunity to record a single with one of UMG’s prestigious
labels and receive dedicated mentoring from the best in the industry is very
rare, and we’re so glad to be able to bring this chance to emerging talent all
over the world.”
Says Olivier Robert-Murphy,
Global head of New Business at Universal Music Group: “UMGB is proud to partner Aloft Hotels for Project:
Aloft Star Asia Pacific 2018. We love their shared ambition to
discover and nurture original singer- songwriters across such a diverse and musically
vibrant region. We’re thrilled to expand
our global relationship with Marriott International in such a strategically
important region for both companies.”
Aloft Hotels has been an incubator for emerging musical talent for
a decade. All Aloft Hotels around the world host regular live music evenings in
their W XYZ® bars with local up-and-coming talent as part of the brand’s Live At Aloft Hotels music program. Aloft
Hotels are in thriving music destinations, welcoming touring musicians with
special discounted artist rates, the opportunity to use the W XYZ® bar as a
performance space for free, and a musicians’ guide featuring everything from
where to dine late-night after a gig, the best nearby affordable recording
studio, to where to purchase guitar strings, and more to hit the right note for
each stay. www.projectaloftstarasia.com
About Aloft Hotels
With more than 140 hotels now
open in nearly 20 countries and territories around the world, Aloft Hotels,
part of Marriott International, Inc., delivers a fresh approach to the
traditional staid hotel landscape. For the ‘always on’ next generation of
traveler, the Aloft brand offers a tech-forward, vibrant experience and a
modern style that is different by design. Aloft is proud to participate in the
industry’s award-winning loyalty program, Starwood Preferred Guest®. Members
can now link accounts with Marriott Rewards®, which includes The Ritz-Carlton
Rewards® at members.marriott.com for instant elite status matching and unlimited
points transfer. For more information, please visit www.alofthotels.com and follow along on Facebook, Instagram, and Twitter.
About Marriott International, Inc.
Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA,
and encompasses a portfolio of more than 6,500 properties in 30 leading hotel
brands spanning 127 countries and territories. Marriott operates and franchises
hotels and licenses vacation ownership resorts all around the world. The
company also operates award-winning loyalty programs: Marriott Rewards®, which
includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more
information, please visit our website at www.marriott.com,
and for the latest company news, visit www.marriottnewscenter.com.
In addition, connect with us on Facebook and
@MarriottIntl on Twitter
and Instagram.
About Universal Music Group
Universal Music Group (UMG) is the world leader in music-based
entertainment, with a broad array of businesses engaged in recorded music,
music publishing, merchandising and audiovisual content in more than 60
countries. Featuring the most comprehensive catalog of recordings and songs
across every musical genre, UMG identifies and develops artists and produces
and distributes the most critically acclaimed and commercially successful music
in the world. Committed to artistry, innovation and entrepreneurship, UMG
fosters the development of services, platforms and business models in order to
broaden artistic and commercial opportunities for our artists and create new
experiences for fans. Universal Music Group is a Vivendi company. Find out more
at: http://www.universalmusic.com.
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