United Way Mumbai and Coca-Cola India join hands to organize Beach Clean-up Drives
by Shrutee K/DNS
Mumbai: United Way Mumbai, along with Coca-Cola India, has launched ‘Clean Shores Mumbai’, a coastal clean-up
and marine conservation drive at Dadar
Chowpaty, Dadar Beach and Mahim Chowpaty beaches in Mumbai. The event witnessed participation from environmentally-conscious
volunteers from all walks of life including corporate employees, partners,
local citizens and students. Local groups such as ‘Beach Please,’ ‘Jay
Foundation’ and ‘Mahim Beach Clean-up’ have also been actively working at each
of these sites to promote cleanliness. The drive was organized in collaboration
with Municipal Corporation of Greater Mumbai’s G/North ward.
Mrs. Jayanti Shukla, Chief Executive Officer, United Way
Mumbai said, “The enormous problem of marine debris not
only affects Mumbai but coastal cities across the globe. We are playing our part by facilitating
solutions to address marine littering problems at Mumbai beaches through our
tried and tested Collective Community Impact model. No one
organization or individual can do enough - collaborative, systematic and sincere
efforts will yield the desired results of keeping our marine environment clean and preserve marine life.”
Mr. Ishteyaque Amjad, Vice-President, Public Affairs, Communications
& Sustainability, Coca-Cola India and South West Asia added, “Mr. Ishteyaque Amjad, Vice-President, Public
Affairs, Communications & Sustainability, Coca-Cola India and South West
Asia added, “The Coca-Cola Company has pledged to collect
and recycle the equivalent of 100% of its packaging by 2030. We believe that
this goal can be achieved through partnerships and participation. By adopting a
collaborative approach between citizens, governments, businesses and civil
society, we can eliminate marine litter. We
are optimistic that our partnership with United Way Mumbai will reap long-term
benefits in educating communities and encouraging sustainable waste
management.”
Volunteers engaged in collection
and segregation of dry and wet waste on the beaches, interacted with and
sensitized the beach goers on importance of marine conservation. The volunteers
also distributed cloth bags to the beach-goers and appealed to them to avoid
using one time use plastic bags.
‘Clean Shores Mumbai’ is a community
impact initiative to enhance overall cleanliness of the city beaches and
contribute towards reduction of marine pollution through sustained interventions
enabled by multi-stakeholder partnerships. By supporting this program, United
Way Mumbai and Coca-Cola India are showcasing their long-term commitment
towards waste management by setting up infrastructure for cleanliness, raising
consumer awareness, and supporting adoption of efficient waste management
practices.
Last month, Coca-Cola
India and the community impact partner, United Way Mumbai, had joined the citizen
beach clean-up movement at Versova beach led by marine conservationist, Afroz
Shah, and announced the symbolic adoption of four high footfall beaches in Mumbai. The interventions will include:
Regular cleaning of the garbage on the
beaches and deep sea
Sprucing up the aesthetics of the beaches so
locals and tourists are encouraged to maintain and support the cleanliness of
the beaches
Adopting responsible waste management practices
such as segregation and recycling of the recyclable waste collected on the
beach
Formation of Clean
Beach Task Forces to ensure ownership among the neighbouring communities
About United Way Mumbai
United Way Mumbai is a part of the 130 years old United Way movement
engaged in nearly 1800 communities, spanning 41 countries across the world. Our
mission is to improve lives by mobilizing the caring power of communities to
advance the common good. We work closely with a network of 400+ NGOs and a
large number of corporates for their CSR programmes, workplace giving campaigns
and other events. Our flagship programmes have been largely in the areas of
civic awareness, health, safety and greening. In addition to this, we have
designed and facilitated large scale interventions in the areas of education,
nutrition and sanitation in urban and rural communities. www.unitedwaymumbai.org.
About Coca-Cola India
Coca-Cola in India is one of the country’s leading beverage companies, offering a
range of healthy, safe, high quality, refreshing beverage options to consumers.
Since its re-entry in 1993, the company has been refreshing consumers with its
beverage products – Coca- Cola, Coca-Cola Zero, Diet Coke, Thums
Up, Thums Up Charged, Fanta, Fanta Green Mango, Limca, Sprite, Sprite Zero,
Maaza, VIO flavoured milk ‘Almond Delight’ and ‘Kesar Delight’, Minute Maid
range of juices, FUZE tea, Georgia and Georgia gold range of hot and cold tea
and coffee options, Aquarius, Schweppes, SmartWater, Kinley and Bonaqua packaged drinking water and Kinley Club
Soda. The Company along with its owned bottling operation and other bottling
partners, through a strong network of over 2.6 million retail outlets, touches
the lives of millions of consumers, at a rate of more than 500 servings per
second. Its brands are some of the most preferred and most sold beverages in
the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India
system provides direct employment to 25,000 people and indirect employment to
more than 150,000 people. The Coca-Cola system in India is
contributing in its own small way to building sustainable communities through
community initiatives like Support My School, VEER, Parivartan and Unnati and
by reducing its own environmental footprint. For further information on the
company's India operations and its products, please visit www.coca-colaindia.com.
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