Viiking Beverages Project a 50%-60% jump in Revenues during FIFA World Cup 2018
Targets
to sell 80,000 beer bottles everyday during the 32 day football extravaganza
by Shrutee K/DNS
Mumbai,
June 20,
2018: Viiking Beverages, the flagship company of Viiking
Ventures, is expecting a 50% - 60% growth in its overall revenues during this
Football season. Viiking Beverages, which is the fastest growing vertical of
Viiking Ventures, is hoping to cash in on the Football mania in India especially
for its brands – Goa Kings Beer, Royal Oak Whisky and SJJ XXX Vodka.
Mr.
Manoj Asrani, Group CMO of Viiking Ventures Pvt Ltd. said, “Every four years, we look forward to the biggest sporting event in the
globe - the FIFA World Cup. This year will be all the more special as the
football mania in India has reached unprecedented levels. We at Viiking
Beverages are projecting a 60 % spike in our flagship brand - Goa Kings Beer.
Currently we are selling 2000 bottles every day and are expecting this to go up
to 80,000 bottles per day during the FIFA World Cup”.
Viiking is expecting the demand to
come from key states like Goa, Kerala, Maharashtra and New Delhi (Please
confirm these markets). He further added, “We are also expecting the sales of
our other brands like Royal Oak Whisky and SJ XXX Vodka to increase by 30%-40%
respectively”.
Viiking Beverages has recently
witnessed a shift in the consumption pattern of its brands. Mr. Manoj Asrani
believes that Viiking Beverages has started appealing to the youth and younger
generation of alcohol consumers. “Millenials are a big chunk of our overall
market presence now. We have seen 40% spike in consumption amongst the age
group of 21 – 25. This young generation is attracted more towards Football as
compared to Cricket.”
Viiking Beverages sells an average
of 11000 cases a month in Goa, which is the biggest market in terms of sales
and revenue. Viiking Beverages has manufacturing facilities located at Impala
distillery and brewery limited, Goa and New India Brewery, J&K.
ABOUT VIIKING VENTURES: Viiking Ventures is
one of India's fastest growing conglomerates with business verticals such as
FMCG products, hospitality, entertainment, beverages, realty &
infrastructure, fitness, paper products and philanthropic activities.
Established in the year 2008 and spearheaded by Mr. Sachiin Joshi, the group
has been expanding its horizons into diverse fields and growing at a
breathtaking pace.
The company has
been making serious inroads to realise its vision to be one of the most
powerful business houses in India. The company holds some of the most lucrative
brand portfolios in the country such as Goa Kings, Goa Premium, Royal Oak,
Playboy Lifestyle, Trance Fitness Gym, Life (packaged drinking water) and
Paani, Planet Hollywood Resort (the only franchise of Planet Hollywood beach
resort outside LA), XXX Energy Drink, XXX Vodka Mix and many more. With a team
of dynamic and high calibre professionals, the company aggressively aims for
innovation and customer satisfaction.
Comments
Post a Comment