HGH India Unveils Home Fashion and Lifestyle Trends 2018 – 2019
by Shrutee K/DNS
Mumbai, 28th
June: HGH India 2018,
India`s largest trade-show for home textiles, home décor, houseware and gifts –
designed exclusively for the professional and trade visitors – presented the
latest trends forcasted by it in home fashion and lifestyle at a press
conference in Mumbai. Conceptualized and implemented by the internationally
renowned design office Sahm + Permantier, the trend, under the title ‘Transition’, reflect the influence of
social, lifestyle and technological changes in the Indian home products market
in 2018 – 19.
The
predicted trends are derived from intense research on colours, materials and
patterns as well as on changing consumer values, lifestyle, evolving technology
and attitudes. The trend book helps
manufacturers, brands, retailers and professionals in home business to connect
their products and innovations to the aspirational Indian consumers who see
their home as an expression of their lifestyle and evolving culture.
The
Four Trends for 2018-19 are:
So Funky at Home:It is the most dynamic and optimistic
trend, gritty and upbeat. This trend is open for the patchwork of life. A lot
of inspiration for wallpapers and textiles is based on industrial materials:
mesh and grid structures displayed with a wide range effects, including layers.
The prevailing patterns under this trend are wild stripes, scratched tapes,
wavy and zigzags, bold typography elements and comic strip aesthetics. For
textiles and objects, transparency effects are of interest as foils and vinyl,
coloured transparent plastic and LED light décor. Vibrant colours are combined
with black and white; neon colours give a striking accent.
Soft shades of
Nature:An
atmosphere of privacy and spa, cosy and comfort is created through this trend. The
upholstery is held in fine textures for a relaxing upscale ambiance. Gentle
colour fading, laces, net, shiny silk,
mettallic yarn effects and sequins work are displayed mainly in floral décor.
Walls are gently coloured, soft shadings of warm pink to violet create a subtle
sensitive atmosphere, highlighted by sand and beige tones. Beds are laid in
gracious and comforting colours transmitting clearness and light. Soft yellow
and green accents recover the feeling of gentle sunshine and nature. A special
note is given by gold and pastel mettalic shine accessories, leaving the rooms
with a delicate scent.
Collector's Chamber: The visitor is welcomed by dark
mysterious and velvety colours, possibly held in umbra and bronze shades, to
enter the most private rooms of the collector type. The collector's chamber
displays an intellectual understanding of interior decoration with a hint of
drama and eccentricity. Patterns are modern and geometric, but may also show
opulent floralornaments and high fashion jungle prints in rather dark colours,
highlighted in sand and pale green. A lot of velvet, rich jacquard and textured
fabrics are introduced as being newly inspired by nature. Huge green plants or
dark tinted wallpaper with blu-greenish vegetal design or bed linen indiscreet
greens escort the mind into epicurean spheres of a connoisseur.
Smart Bohemians: Ethnic references in the manner of
heritage chic are mixed with the freshness of Scandinavian style or comfortable
and smart lifestyle, making the perfect match for a joyous and modern family.
Ecological commitment is present against casual décor offering a hint of surprising
harmony. The aesthetics of handmade products are applied to all kind of
consumer goods. The revival of ornamental styles of ceramic tiles as well as
traditional block print motives are expressed in patterns of wallpaper, home
textile and table ware. Light coloured wood and all kind of natural looking
materials give a relaxed and young signature to the everyday hardcore family
use of interiors. Accents are given to real basketry, hand work and furniture
for daily use. Eco-friendly materials and more products from renewable primary
sources are transmitting a new philosophy of environmental protection which today's
children are imbibing in themselves.
Commenting on the launch, Mr. Arun Roongta.
Managing Director, HGH India, said, “The
Trend Book is an attempt to help manufactures and brands design products which
will appeal to the modern consumers. retailers use these to source relevant
products that see demand in the market and quick acceptance amongst the home shoppers . At HGH India 2018, the
trends pavilion will showcase a manifestation of ‘Transition’ which will uphold
all the elements of ‘So Funky at Home’, ’Soft Shades of Nature’, ‘Collector’s
Chamber’ and ‘Smart Bohemian’in four different sections. We look forward to the
trends setting a theme for the industry which will be seen in homes through the
2018-19 retail season.” The trends
forecasted in ‘Transition’ are also available compiled in a trend book,They
have a physical manifestation at a generously dimensioned special area in HGH India 2018 named
the Trends Pavilion in Hall 1. The Trends Pavilion is not an abstract concept
of future trends but applicable designs and colours which can be replicated.
The innovative and fashionable styles, textures and products used in the trends
pavilion are sourced from exhibitors, who are showcasing their products at the
trade show, emphasizing the utilitarian objective of the showcased trends.
HGH India 2018, India’s largest trade show for home
textiles, home décor, houseware and gifts is being held at the Bombay
Exhibition Centre from July
3-5, 2018. The trade show houses products from over 600 brands and manufacturers
from 30 countries. It expects a footfall of 30,000 serious trade visitors from
over 475 cities and towns across India..
About HGH India
HGH India, the annual trade show for Home
Textiles, Home Décor, Gifts& Houseware is organised by Texzone Information
Services Pvt. Ltd. The trade show is specially designed to connect Indian
market for home products and gifts. High quality trade visitors at HGH India
comprise of all categories of retailers. They include department stores,
hyper markets, specialty stores, high-end luxury stores and boutiques,
traditional store owners, and online and electronic medium retailers.
Institutional buyers, corporate gift buyers, interior designers, prospective
agents and franchisees too come in large numbers. Besides these, leading Indian
importers, distributors, buying agents and brand representatives attend HGH
India to explore new business opportunities and partnerships.
HGH India has firmly established itself as a
world-class, professional, trend-setting trade show for home textiles, home
décor, houseware and gifts. The show connects its exhibitors with their high
potential trade buyers in India and helps them find their long-term business
partners here. It provides a quick and effective access to the rapidly emerging
Indian home products market.
Comments
Post a Comment