‘Conversational Investing’ in Mutual Funds through Arya
by Shrutee K/DNS
HDFC securities recently launched their virtual assistant ‘Arya’,
through which now, investing in mutual fund is practically as easy as chatting
with friends on social media. A first of its kind in the industry, this functionality
will drastically reduce the complications as found in legacy platforms for investments
and directly allow customers to allocate money (including defined tenures for
SIP) in mutual funds of their choice. This would be particularly helpful for new
investors who would typically shy away because of complexities of product and
investment platform while seeking human help to initiate investment.
Here are the steps –
Invoke Arya on HSL website
Choose “Invest in Mutual Funds”
Choose the type of investment – Lumpsum or SIP
Select MF schemes as per need
Invest in selected schemes
Currently this is available on HDFC website and the same
will be launched on Facebook messenger and mobile trading app.
Commenting on this development, Mr Nandkishore Purohit –
Head, Digital Strategy and Analytics says “This feature is in line with our
endeavour to not only suggest the right product to our customers but also to
empower them with a simple and intuitive platform experience. Hence, we have
imbibed the level of convenience expected from us and have introduced this
concept of ‘conversational investing’, starting with mutual funds. While our
capable IT infrastructure will handle the query complexities at the back end,
we will enable our customers to only focus on investing in a way they
understand and easily comprehend. We plan to make the journey of customers
convenient across all investment products and make them take ownership of their
own investment strategy and planning. We are gearing up to deliver accordingly”.
About HDFC securities
HDFC securities is one of
the leading stock broking companies in India and a subsidiary of HDFC Bank- a
renowned private sector bank.
As a stock broking
company, we have completed 16 plus years of operations. We offer a suite of
products and services across various asset classes such as equity, gold, debt
and real estate. Be it stocks, derivatives, mutual fund, fixed deposits, NCDs,
insurance, bonds & currency derivatives we have a product that suits each
of your investment needs.
HDFC securities offers web 2.0 technology to trade and our state-of-the art
technology enables seamless trading experience on both the exchanges BSE and
NSE. With a decade of experience in trading and a rating of A1+1, we have a proven
pedigree in the financial services industry. We cater to the investment needs
of customers through our 260 plus branches.
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