Wipro Consumer Care Launches a Unique range of Floral Fragrances from Yardley
by Shrutee K/DNS
Mumbai, 21 June 2018: Yardley,
a heritage personal care brand from Wipro Consumer Care & Lighting has launched
an array of “daily wear perfumes. The Modern Indian Woman, who is a perfect
amalgamation of beauty, confidence, and
elegance, inspires this contemporary range of Eau De Cologne from The House of
Yardley. These perfumes are a unique blend
of finest floral fragrances crafted to last through the day. The colour palette sets the tone for the season in
elegant purple, yellow, pink and aqua blue. This new range has four floral
fragrances priced at Rs. 499 for 100ml. The Daily wear
perfumes come in Morning Dew, London Mist, Autumn Bloom and Country Breeze
variants.
Morning
Dew - Waking up to a
picture perfect Dewy Morning in London, overlooking the Thames, as the sun
caresses the smile on your face and sets you in the playful cheery start, this fragrance is delicately crafted with
Freesia & rose, sprinkled with fresh mandarins finishing off with a woody
undertone.
London
Mist - Capturing the
“Romance of being a woman”, this fruity floral lets you escape to the misty
countryside of England, walking you through delightful meadows, and giving your
eyes a floral feast to relish.
Autumn
Bloom - A sensual sweet
oriental fragrance, reminiscent of Autumn in Britain, when the leaves turn
golden, the sky seems bluer and the air has a crisp chill making it a great
time for leisurely walks, stopping by to enjoy the spectacular views of the
valley.
Country
Breeze - Filling you up
with the scents of rural England, this charming fragrance captures the mood of
the lush, untouched meadows of rural England, as the gentle breeze fills the
air with the fragrance of its flowers, capturing the innocence and the
dominance of the valley.
Speaking on the launch, Mr. Manish Vyas, Consumer Care – Vice
President and Business Head Yardley India, said “Over the years, Yardley of
London is loved and admired for its beautiful floral fragrances that are
timeless classics worn by women of all ages. We are delighted to introduce
Yardley Daily Wear Perfumes. This range aims at making daily usage of perfumes
a habit in India. It is targeted at discerning users who seek products with a
high effectiveness, unique image and an
original concept. We are confident that this newly introduced range will
further enhance the Yardley brand in India.”
Established
in 1770, Yardley is one of the world’s oldest living brands in the personal
care category with fragrance, bath & shower and skin care products. It is a
premium priced brand and is one of the few personal care brands, which has been
bestowed with the honour of six prestigious Royal Warrants over the past 245
years.
Yardley Daily Wear
Perfumes now available at www.shop.yardleyoflondon.com
About
Wipro Consumer Care and Lighting: Wipro
Consumer Care and Lighting, a part of Wipro Enterprises, is among the fastest
growing FMCG businesses in India. Wipro Consumer Care’s businesses include
personal wash products, toiletries, personal care products, wellness products,
electrical wire devices, Domestic and Commercial lighting and Modular office
furniture. It has a strong brand presence with significant market share across
segments in India, South East Asia and
the Middle East.
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