PALLADIUM HOTEL GROUP ANNOUNCES NEW BRAND - ‘BLESS COLLECTION HOTELS’
BLESS Collection Hotels brand will target
contemporary luxury market
First property will open in Madrid in November
2018, followed by Ibiza in 2019
Madrid hotel to feature restaurant by
Michelin-starred chef Martin Berasategui and interiors
by Spanish designer Lázaro
Rosa-Violan
Palladium Hotel Group has revealed plans for a new hotel brand,
‘BLESS Collection Hotels’, targeted
at the contemporary luxury market. The group has signed a management contract
with investment groups, Grupo Didra and AINA Capital, for the first property in
central Madrid due to open in November 2018.
Palladium Hotel Group is a Spanish hotel
company with 48 hotels in six different countries. The BLESS Collection Hotels brand
fits into Palladium Hotel Group’s strategy of expanding its contemporary luxury
hotel offering around the world, building on both its city centre and beachside
hotel portfolio. The appetite for
expansion follows recent successes with the group’s upscale brands and
expansion opportunities in target destinations. With this launch being the
first of a series of new hotel openings, which will be announced in the next
few months, the group continues to place a big bet on its strategies for
international expansion and repositioning.
Abel Matutes, CEO of Palladium Hotel Group
says, “We
are moving at a pace to roll-out the development of new brand ‘BLESS Collection
Hotels’ with the first property planned to open in Madrid in November 2018,
followed by Ibiza in Summer 2019. The
new upscale brand will leverage our position in the premium market and draws on
our existing experience within the luxury and lifestyle sector. The
concept of ‘contemporary luxury’ is aimed at an ever-growing ‘bleisure’ demographic
looking for a combination of business and leisure including convenience, premium
services, high tech facilities, strong design credentials and super-fast wifi as
well as state-of-the-art health and wellbeing services and excellent
gastronomy.” BLESS Hotel Madrid will be located on Calle
de Velázquez in the heart of the city and
will comprise 111 rooms, rooftop pool, spa and gym, gourmet restaurant, three
bars and conference spaces.
The restaurant will be by world famous
Basque chef, Martin Berasategui, holder of eight Michelin stars in total, more than
any other Spanish chef. His eponymous restaurant in the Basque
Country, which has three Michelin stars, has previously been voted “the best
restaurant in the world”. The hotel’s interiors are by renowned Spanish designer and architect Lázaro Rosa-Violan, whose Contemporain studio in Barcelona is behind some of the country’s most iconic venues. Lázaro’s mission is to give the hotel an authentically Madrid spirit and flavour. The BLESS brand aims to offer a friendly
and highly customised service to meet the needs of the modern traveller. Key design features of the ‘BLESS Collection
Hotels’ brand will include ‘sensory architecture’ that will define the hotel
ambience, collaborative work spaces, social areas and charge points.
The brand’s onward expansion will focus on
stylish districts in cosmopolitan cities and premium holiday beach
destinations. The art and entertainment
offering will draw on the destinations’ cultural agendas and will include DJ
sets and live music, fashion shows, pop-ups, performance & visual art and
photography exhibitions.
About Palladium Hotel Group: Palladium Hotel Group is a Spanish
hotel chain with over forty years of experience. The chain has 48 hotels and
close to 14,000 rooms in six countries: Spain, Mexico, Dominican Republic,
Jamaica, Italy and Brazil and operates 9 brands: TRS Hotels, Grand Palladium Hotels & Resorts, Palladium Hotels,
Palladium Boutique Hotels, Fiesta Hotels & Resorts, Ushuaïa Unexpected
Hotels, Ayre Hoteles, Only You Hotels, Bless
Collection Hotels, as well as licensed brand Hard Rock Hotels. The Palladium Hotel Group hotels are characterized by their philosophy
of offering customers a high standard of quality in its products and services
and excellent value.
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