Datsun India Launches the Bold and Stylish New GO and GO+
Equipped with 28 new features and 100+ upgrades
First-in-class advanced infotainment system, ground clearance, wheel base, storage, safety amongst others
Superstar and Datsun India brand ambassador Aamir Khan to feature in the new brand campaign #ExperienceChange launching today
NEW DELHI, India (October 10, 2018) — Datsun India, launched the highly-anticipated new Datsun GO and Datsun GO+ for the stylish influential, young, progressive and dynamic Indian customers. At an introductory price of INR 3.29 Lakh for the GO and INR 3.83 Lakh, for the GO+ ,these offerings boast an attractive proposition of new design with an array of advanced features for evolving customers. Deliveries to new owners will commence today at all Nissan and Datsun dealerships across the country.
Speaking on the launch, Thomas Kuehl, President, Nissan India Operations said, “The new Datsun GO and Datsun GO+ is conceptualized for the new-age Indian consumer, the millennials who are mature, smart goers, family oriented with a progressive and evolved mindset. Powered by Japanese engineering, Datsun GO and GO+ are equipped with fabulous new features and upgrades for a more comfortable, safe and stylish driving experience.”
The cars, offered as the perfect package for a new era, embodies class leading Japanese technologies to deliver fun and agile driving, fuel-efficiency, spaciousness & safety. The all new Datsun GO and GO+ comes equipped with Ride Control Advanced Suspension system and race-inspired 1.2L HR12 DE petrol engine delivering a mileage of 19.83Kmpl. Combining sporty exteriors and spacious interior, the Datsun cars are further enhanced with first in segment features to empower the owner with advanced safety, best-in-class space and connected mobility.
28 new features and 100+ unique upgrades: The ‘Dynamic, solid and stylish’ exteriors with enhanced appeal complimented with great body stance gives the Datsun GO and GO+ a premium appeal. The cars have been well-crafted with ‘Sporty, Premium, and refined interiors’ that provide comfortable driving experience. The features include an All-New interior design with new instrument cluster, anti fatigue front seats, premium instrument panel, 7-inch touchscreen infotainment system equipped with voice recognition and Android Auto/ Apple Car Play.
Launching Datsun GO and GO+ in New Color: Available in 5 grades, the new Datsun GO and GO+ have been launched in two new additional colours “Amber Orange” and “Sun Stone Brown” respectively.
Total Peace of Mind with ‘Datsun Care’: Both the models will come with a standard warranty of 2 years 'Datsun Care' comprehensive all-inclusive car service package that offers peace of mind to customers.
Aamir Khan to feature new brand campaign #ExperienceChange:
Datsun India recently announced superstar Aamir Khan as its brand ambassador in India. An accomplished film star known for his versatility and risk-taking attitude, Aamir Khan will be seen in Datsun India’s new brand campaign #ExperienceChange.
#ExperienceChange is a 360-degree multi-media campaign that will go live on all the key platforms - digital, print, radio, TV, OOH, dealerships and city activations this festive season. The campaign will kick-off with showcasing the new Datsun GO and GO+.
About Datsun:Nissan Motor Co., Ltd. announced the return of the Datsun brand, Nissan's third global brand, alongside Nissan and Infiniti, in March 2012. Datsun provides a sustainable motoring experience to optimistic up-and-coming customers in high-growth markets. Datsun represents 80 years of accumulated Japanese car-making expertise and is an important part of Nissan's DNA. Datsun started sales in India, Indonesia, Russia and South Africa from 2014. For more information, visit www.datsun.com.
About Datsun History: Datsun originated in Japan as DAT-GO (the DAT-car) almost a century ago in 1914. The word DAT means ‘lightning-fast’ in Japanese but is also a reference to the first letters of family names of the three financiers who supported the business at the time: Den, Aoyama and Takeuchi. Using the same logic, it was promoted as Durable, Attractive and Trustworthy, or DAT for short. In 1933, Nissan’s founding father Yoshisuke Aikawa took over the business with a vision of “mobility for all”. The introduction of a light-weight, economical yet resilient car to meet the aspirations of young Japanese people in the early 1930s was named the ‘son of DAT’ – Datsun - which later changed to Datsun. Local engineering and mass-production made the founder’s dream a reality.