JCI INDIA & NIINE SANITARY NAPKINS JOIN HANDS TO DRIVE MENSTRUAL HEALTH AWARENESS PROGRAMMES
Niine
Sanitary Napkins and Junior Chamber International India aim to work on 3-year
Menstrual Health Awareness programme spread across 500 cities and
surrounding villages in India to bridge the gap between 18% women using
sanitary napkins and 82% of women often reverting to unhygienic and unsafe
alternatives such as old cloths, rags, hay and even hash.
2018
National President JCI Sen Arpit Hathi and Ms. Richa Singh (CEO Niine Sanitary
Napkins) formalised a partnership between JCI India and Niine Sanitary Napkins
The
association aims to pair the knowledge and insights gathered by Niine with JCI
India implementation strategies to garner best possible results.
by Shrutee K/DNS
Mumbai: The new entrants in the Sanitary Napkins industry, Niine Sanitary
napkins have already established their position as menstrual health awareness
leaders. They have now taken this to the next level by associating with JCI to
unify their efforts to bring about a change in the current menstrual health
scenario. JCI and Niine, through this association aim to sensitise the youth of
India with the need for menstrual health awareness and mobilise them to work
towards a better future.
Ms. Richa Singh, CEO of Niine Sanitary Napkins
and JCI Sen Arpit Hathi formalised their association at JCI India
National Head Quarters office in Mumbai. Niine Sanitary Napkins have gathered
important insights and knowledge about the current menstrual health condition
prevalent in the country and JCI’s ability to drive the workforce and resources
will prove to be beneficial in over 500 cities and surrounding villages in India.
This collaboration comes ahead of the prestigious
JCI World Congress 2018 which is
scheduled to be held between 30th
October 2018 and 3rd November 2018 in Goa and will attract over
4000 delegates from all over the world. Through this platform, Niine Sanitary
Napkins aims to transcend the dialogue of menstrual hygiene globally with
special focus on countries facing poor menstrual health awareness similar to
India. The 5 day congress will discuss the importance of cultivating a world
where menstrual hygiene is treated with utmost importance amongst subjects like
‘Effective communication’, ‘Leadership’ and ‘Partnering for Impact.’
Niine Sanitary Napkins aims to bridge
the gap between 18% women and girls in India using sanitary napkins and the 82%
who often revert to unhygienic and unsafe alternatives such as old cloths,
rags, hay and even hash. These unhygienic methods are hazardous to health and
are an outcome of the taboo around menstrual hygiene, the fundamental lack of
education or discussion around the subject, and poverty. The brand strives to
achieve this through the Niine Movement, an ambitious five-year plan aimed at raising awareness of
the importance of menstrual hygiene and the urgent need to tackle the taboos
associated with menstruation, amongst all genders and age groups.
Speaking about this collaboration, Mr.
Amar Tulsiyan, founder of Niine Sanitary Napkins, said, “We are
elated to have taken our association a step further, as Niine Sanitary Napkins
joins JCI’s 3 year Menstrual Health Awareness programme in 500 cities across
India. We had previously joined hands with JCI for the installation and
hoisting of the 100 ft. National flag in Gorakhpur. It has been a proud moment
for me personally to take this journey with JCI, especially because I have been
an active member of JCI over the past few years and have been inspired by the
range of work they have undertaken. With this opportunity, we wish to multiply
forces with our valuable insights and knowledge that we have gained in
Menstrual Health issues and JCI’s dedicated workforce and ability to drive
momentum and utilise a variety of resources.
We are also working towards helping the
JCI awareness drive with free and subsidised distribution of Niine sanitary
pads to reach as many women as we can and cultivate a world where periods are
not considered a taboo and sanitary pads are a necessity more than a luxury.”
Junior Chamber International (JCI) is a
non-profit organisation of young people aged 18 to 40. JCI operates across 124
countries and encourages and motivates the youth to be active responsible
citizens and bring about a change in the society.
JCI Sen Arpit Hathi added, “We have worked with the Indian
youth in developing their leadership skills for over 60 years, but it is an
honour to be associated with the noble cause of advocating Menstrual Health
Awareness, with support from Niine Sanitary Napkins. We aim to assist Niine by
understanding the insights and putting them to a test with the help of our
motivated workforce. We realise the gravity of the situation and the need to
promote Menstrual Health Awareness in 2018 and beyond. We hope that with this
association, we can embark on the journey towards a future where periods are
not discussed in hushed whispers.”
Website: www.niine.com | Facebook: @niineIndia | Twitter:
@niineindia | Instagram: @niineindia | YouTube:
NiineSanitaryNapkins
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