Freecharge Expands its Product Portfolio by Entering into a New Gifting Category
This
festive season, Freecharge users can buy gift cards for their
Friends and Family
Delhi/Gurugram, October 22, 2018: Perfectly timed for the upcoming festive
season, Freecharge, one of India's leading digital marketplace for financial
services and products, announced the launch of its unique e-gifting
product. Freecharge customers can choose gift cards from an array of 60+ brands
across categories like fashion, entertainment,
shopping, dining, and send it to their loved ones over email. While traditional
gifting during festive season remains an evergreen practice, digital gifting is
gradually gathering steam with the growing digital penetration in India and
technology adoption by Indian customers. Through this new offering,
customers can select the brand, theme and personalize a message to create the
card and send it to the recipient’s email ID. The card contains a unique code
related to the brand, these codes can be redeemed by the beneficiary for
purchase on the brand portal.
Reiterating Freecharge’s commitment
to enhance customer experiences through seamless payments processes, the new
service provides detailed information about each gift card, thereby enabling
the customers to make an informed purchase decision. Available on both Android
and iOS operating systems, the service allows the customers to decide and alter
the gift card value as per their choice. Freecharge
users can also send themed gift cards to their friends and families for any
occasion, like birthdays, anniversaries amongst others, anytime, anywhere with
just a click of a button.
On the launch of Freecharge
Gift Cards, Sangram Singh, CEO,
Freecharge said, “Freecharge is continuously innovating and expanding its product
portfolio to make the customer experience more convenient and enjoyable. The
festive season gives us just the perfect opportunity to launch our unique Gift
Cards. With Freecharge Gift Cards, we are trying to
inculcate a sense
of fulfilment in the customers by providing them the power to choose. Considering the high purchasing and gifting
behavior during the festive season, we aim at creating large footprints to
scale up the value chain and deepen consumer engagement.”
“After the
recent launches of bus ticketing, UPI and other digital financial services, the
latest addition of e-gift card intends to further encourage customers to adopt
Freecharge for more than recharges and bill payments. With
the gifting service, we expect to increase the popularity of e-gifting amongst
a mix of urban and semi-urban consumers across tiers,” he added. Freecharge’s
objective, as a part of Axis Bank, is to make itself a comprehensive and open
digital financial service platform that can facilitate a suite of offering to
its consumers enabling them with accessibility and choice of service.
About Freecharge: Headquartered in
Gurugram, Haryana, Freecharge is India's leading digital marketplace for
financial services and products. Freecharge services are available across a
range of financial instruments including savings, payments, insurance, and
investment and lending. The company’s focus is to create an ecosystem of
innovative products and features that enables seamless cashless transactions.
Freecharge consumers can seamlessly pay utility bills (Electricity, Gas), pay
Landline bills or recharge Mobile, Broadband, DTH and Metro cards. In addition,
Freecharge powered by Axis Bank enables the users to make Google Play
recharges, invest in mutual funds and get easy credit through Freecharge EMI.
Freecharge UPI and payment gateway allows consumers to instantly send or
receive money, shop at leading offline and online merchants across categories
movies, entertainment, food, shopping, travel to get cashback & discounts.
Some of the prominent
merchant partners of FreeCharge include Swiggy, Zomato, Bigbasket, SPAR, Dominos,
Pizza Hut, McDonalds, BookMyShow, Xiaomi, Croma, Redbus, Yatra, 1 MG, Netmeds,
Apollo Pharmacy, Shopclues, Jabong etc. https://www.freecharge.com
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