Indian Visitors bowled over by Western Australia
38 per cent
growth in Indian visitors to Western Australia from 2015 to 2017
Tourism Western
Australia appoints marketing representative to be based in Mumbai
State
Government delivers business cases to six Indian airlines to attract a
direct service
by Shrutee K/DNS
People from India are
flocking to Western Australia with the State’s attracting more visitors from
the market than ever before.The number of
people from India visiting Western Australia has increased from 20,000 in 2015
to 27,600 in 2017, representing a 38 per cent increase. Fifty–six per cent of
those visiting Western Australia in 2017 were repeat visitors to Australia.
Tourism Minister Paul
Papalia, who is in Mumbai, announced Tourism WA had committed funds to market
WA in India for the first time and would soon appoint a dedicated marketing
representative based in Mumbai. The Minister is also holding
key meetings with and delivering business cases to six Indian airlines in a bid
to attract a direct service between India and Perth.
The first activity promoting
WA in India will focus on cricket. It will include a cooperative marketing deal
with Thomas Cook, offering travel packages to Perth for the first-ever cricket
test match at Optus Stadium, from December 14 to 18.
Activities to do and see
around Perth, Fremantle and Rottnest Island will also be showcased in India
through visiting sports media, social media influencers and media content
partnerships during the historic Perth test. Renowned Indian cricket
commentator Harsha Bhogle will share his experiences with his millions of followers
on social media throughout the duration of his stay in Western Australia for
the test.
Comments
attributed to Tourism Minister Paul Papalia:
“The State Government is serious
about growing WA’s tourism industry, and entering a new market such as India, with
the potential to deliver thousands more visitors, will help us achieve that
goal.
“We are working with Perth
Airport to secure a direct air link between Perth and India, and this marketing
activity will help promote WA and create even greater demand for these flights
once they begin. Our extraordinary State
has much to offer Indian travellers, whether they’re visiting for business,
education or leisure. Perth boasts the best
hotels in Australia, with more than 3,000 new rooms opening in the past few
years. It is also the perfect launching pad to visit our spectacular regions.
“Western Australia is also
an attractive option for Indians looking to study overseas, with the Premier
recently announcing he will give high-achieving education graduates - PhD,
Masters, Honours and other higher degree graduates - a pathway to skilled
migration.”
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