Femina Miss India 2018 winners Anukreethy Vas & Meenakshi Chaudhary unfolds their Korean Experience
New Delhi:
With an aim to promote Korea as a memorable tourist destination, Korea Tourism Organization
(KTO) in association with Cox & Kings Ltd organized a trip for Miss India
2018 winner Ms. Anukreethy Vas and 1st Runner-up Ms. Meenakshi Chaudhary. To
support this initiative, Gyeonggi Tourism, Seoul Tourism Organization and Jeju
Tourism Organization invested along with KTO and Cox & Kings came together to
build awareness about South Korea among Indian tourists. Korea is an emerging destination amongst the travelers, as the country
is known for its diverse landscapes, colourful cultures and traditions, in
addition to its much popular night life & culture.
Sharing about
her experience to this beautiful destination Anukreethy Vas, fbb Colors
Femina Miss India World
2018 said “South Korea has
indeed been a great destination, with a fascinating mix of tradition, culture,
fashion, landscape, rejuvenation and shopping. It’s great to experience the way
they have embraced technology, the way they have brought in economic prosperity,
adapted with times and made the nation a global brand to reckon with. I
strongly believe that Indians must add South Korea to their travel bucket list
and experience personally what this beautiful nation offers”
Meenakshi
Chaudhary, fbb Colors Femina Miss Grand India 2018, echoed the excitement of Anu Kreethy
saying “South Korea has all
the potential to surprise you. Be it landscapes, technology, fashion or
culinary, it surprises you at every single juncture. Everything seems to be so
beautiful about South Korea. Though I personally did not experience it, I am told;
South Korea in Autumn & Spring is twice as beautiful and literally feels
like paradise on earth. I am telling you, South Korea is a must visit
destination for Indians, you must soon experience it”
After visiting Korea Ms. Vas shared her some of the soothing experiences
and emphasizes that the place has a lot to offer in terms of beauty and has a
huge cosmetic market for women travellers. From Shangri-La Yacht
Tour at Jungmun Tourist Complex, located in the South of Jeju to Going deep
into the 40 meter sea-bed at Seogwipo Submarine, and seeing the countless fish,
rare iridescent coral reefs, and a surreal-looking shipwreck with schools of
fish surrounding it, the place has so much for every traveller to offer.
Speaking on the joint marketing
initiative and content development program for South Korea, Mr. Karan Anand,
Head – Relationships and Supplier Management, Cox & Kings Ltd said “We at
Cox & Kings have been thought leaders in the travel space, pioneering
several innovative concepts & products for the Indian traveller.
One such initiative has been our association with fbb Colors Femina Miss India, to use their
talent as influencers attracting tourism traffic to destinations we chose to
partner with. This year, we have roped in not one, but two Miss India talents
to create content focusing on 18 different reasons Indians must consider to
travel to South Korea on a holiday. AnuKreethy VAS, fbb Colors
Femina Miss India World
2018 & Meenakshi Chaudhary, fbb Colors Femina Miss Grand India 2018, travelled across Jeju, Gyeonggi &
Seoul creating awe-inspiring content to be later reproduced across marketing
platforms. I am not surprised to hear positive reviews from both these
talents, after all South Korea indeed is a beautiful holiday product waiting to
be explored by the larger section of leisureIndian travellers,
and as always Cox & Kings has once again thought out of the box to do
something special for Korea Tourism Organisation in the form of
#18ReasonsToVisitSouthKorea”
Adding to this Mr.
Jong Sool Kwon, Director, Korea Tourism Organization New Delhi, said, “We are really happy with our
association with Cox & Kings for this joint marketing initiative. The visit of these young inspirational women
will aware people for this great holiday destination. Korea is a one stop
destination for travellers as it has a lot to offer, from futuristic cities, advanced technology,
buzzing nightlife, legendary food, K-Pop dramas, high-quality cosmetics and
heavenly nature abodes. The city is also coming up as a new business
destination with major tech companies taking over.” Korea is an upcoming destination for travelers as well as from the
business perspective.
About Korea
Tourism Organisation (KTO): The India
office of the Korea Tourism Organization (KTO) was set up in New Delhi in May
2008 to promote Korea as a destination for travel and to boost Indian Outbound
travellers visiting Korea. KTO India office based in Gurugram is handling
travel-related information. KTO India office works continuously on relationship
building with existing and potential partners including Korean Embassy, Korean
Culture Centre, KOTRA, Korean Air, Asiana Airlines, Air India, Singapore
Airlines, Thai Airways, OTOAI (Outbound Tour Operators Association of India),
TAAI (Travel Agents Association of India) and TAFI (Travel Agents Federation of
India), Media, Trade Media and Travel Fraternity and other media partners.
Furthermore, the organisation works closely with Indian travel agents and
travel partners for conducting product training, product development &
co-marketing, participates in key trade and tourism fairs for organising
consumer related activities and organises road shows for exchanging knowledge
and information.
Visit us at:http://kto.visitkorea.or.kr/eng.kto
Most wonderfull Article, Thanks for sharing!
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