POCO F1 Geared to Hit Offline Stores as a Mark of Celebration

Available in Mi Homes from 13 October onwards, followed by other offline partners from 17 October onwards

BENGALURU, India, 12 October 2018 — POCO India announced that POCO F1 will be available in offline market. POCO F1 is set to debut in the Mi Home stores by Xiaomi across India starting from Saturday, 13 October 2018 onwards. This will be followed by availability of POCO F1 in the offline partner stores of Xiaomi from Wednesday, 17 October 2018 onwards.

The decision comes at the time of the Diwali festive season, and aims to tap into the brand’s increasing popularity among the Indian customers as well as it’s fans who have repeatedly requested for the availability of POCO devices across offline channels. In an effort to address the growing customer demand and ensure easier availability of its products, the brand has successfully expanded its reach across the flagship Mi Home stores of its supporting Xiaomi brand as well as other related offline partners.  

Marking this milestone moment, Manmohan Chandolu, General Manager, POCO India shared, “This is a truly defining moment for us as we witness the growth of our brand, and seek to explore newer horizons in the vast offline segment of our market. Following the launch of POCO F1, we received commendable response from our customers towards the Master of Speed. We look forward to reaching out to the wider section of the Indian consumers who are majorly offline based, and can now easily access our devices while enjoying the power of incredible speed matched with the ultimate performance at an irresistible price.”

Furthermore, the brand has taken added efforts to ensure that the devices will be available at an aggressive pricing close to their online prices with slight variations in order to compensate for the retail operational costs.

POCO F1 was announced in August 2018 which offers an unbelievably fluid and powerful experience like no other. It features the flagship Qualcomm® Snapdragon™ 845 platform, the industry-leading LiquidCool Technology cooling system, up to 8GB RAM and 256GB UFS 2.1 storage, and a long-lasting 4000mAh battery that can sustain 8 hours of non-stop gaming. It also features AI dual camera consisting of a 12MP Sony IMX363 primary sensor with Dual Pixel Autofocus, and 20MP front camera sensor featuring Super Pixel technology that combines the information of four pixels into one large 1.8µm pixel for clearer images with less noise. Both the rear and front cameras are supported by AI features for photos, such as AI Portrait, AI Beautify, and AI Scene Detection. Additionally, POCO F1 Armoured Edition comes with a back panel made of DuPont™Kevlar® which also made its debut. The super-tough, heat-resistant material is widely used in the aviation industry, the military, and high-end cycling. Its textured surface gives POCO F1 a unique appearance and provides a comfortable grip. The product is also available with polycarbonate backs in Graphite Black, Steel Blue, and Rosso Red.

About Xiaomi Corporation : Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on 9 July, 2018 (1810.HK). Xiaomi is an internet company with smartphones and smart hardware connected by an IoT platform at its core.  With the vision of being friends with its users and being the “coolest company” in the hearts of its users, Xiaomi is committed to continuous innovation, with an unwavering focus on quality and efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology. Xiaomi is currently the world's fourth-largest smartphone brand, and has established the world's largest consumer IoT platform, with more than 100 million smart devices (excluding smartphones and laptops) connected to its platform. Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets. Xiaomi India is the number 1 smartphone player for four consecutive quarters since Q3 2018. Xiaomi India is the number 1 Smart TV brand for Q2 2018 as per IDC Worldwide Quarterly Tracker.