VLCC BRINGS LEADING FRENCH SKINCARE BRAND ERICSON LABORATOIRE TO INDIA
by Shrutee K/DNS
New
Delhi: VLCC, a leading Indian beauty and
wellness chain, has partnered with renowned French skincare brand ERICSON
LABORATOIRE, to introduce 5 out of their 14 premium range of facial treatments
and homecare range in India. The first 5 facial treatments introduced at VLCC
centres include - Fresh Caviar, Slim-Face-lift, Enzymacid, GenX Skin and
Perfection, which are suitable for all skin types and successfully tackle the
visible signs of ageing and various skin problems.
ERICSON
LABORATOIRE’s treatments are the result of scientific expertise based on the
knowledge and thorough understanding of various physiological problems that
improve the beauty of one’s face by affecting the skin. The therapeutic
approach taken by the brand with its line of facial treatments are intended for
consumers who are seeking a genuine skin care treatment that gives visible and
long-lasting results, without recourse to a medical procedure of any kind. This
line of facial treatments is good for all skin types and can treat wide spread
skin concerns of pigmentation, dull and dehydrated skin, collagen elastin
deficiency, wrinkles & jowls formation, fine lines , age marks,
blemishes and skin resurfacing.
Speaking
on the partnership, Ms. Monica Bahl, Sr. Vice President – Operations, VLCC
Healthcare Ltd. said, “At VLCC, we constantly strive to bring in the best
and the latest scientific dermal solutions to our customers, by collaborating
with the best skincare brands from across the world. We are elated to partner
with ERICSON LABORATOIRE. Their skin care treatment line has some of the most
scientific, innovative and high performing products which ensure to bring the
skin back to its optimal condition. This range when combined with the expertise
of our in-house beauticians, will provide customers solution to all their skin
concerns, resulting in a healthy and radiant skin.”
Speaking on the launch, Ms. Fabienne Prudent,
Trainer, ERICSON LABORATOIRE said, “We are
delighted to partner with VLCC and launch 5 top of line, world class, facial
treatment lines and related homecare, this festive season across India. The
Ericson Laboratoire skincare range is suited to all Indian skin types and the
active ingredients used are all very high tech. The skincare treatment line
deals with all types of problems: fine lines, wrinkles, pigmentation spots,
premature ageing, uneven skin tone, skin resurfacing, collagen elastin
remodelling, hydration etc. The results
achieved are quite visible in just a single session though for optimal results,
continual packages addressing the anomaly are needed. Results are highly
satisfactory.”
Details
of the Facial Range:
Fresh
Caviar
Intense
regeneration treatment dedicated to mature skins as well as to devitalized
skin, the professional fresh caviar treatment uses all the virtues of caviar to
fight against premature ageing. This treatment with its high nutritious and
regenerating potential helps to stimulate cell metabolism deep down and provide
essential nutrients to the skin’s youthfulness.
Slim
Face Lift
This
treatment is designed for men and women who want to fight signs of facial
ageing naturally and effectively, without using a heavy invasive surgical
procedure. This technique is excellent for targeting fatty areas, such as
double chin, chubby cheeks and sagging skin. Its active ingredients work on
increasing collagen production and giving a lift to jowls.
Genxskin
The
GENXSKIN treatment uses all the energy potential it has as a powerful and
innovative agent, to enable the reactivation of 14 genes involved in the
structure of the extracellular matrix, for a visible anti-aging effect in just
a few sessions.
Enzymacid
It
is a high-performance exfoliation method which combines 5 high-tech cosmetic
innovations, inspired by the latest medical beauty treatments. This
multi-action peeling treatment dramatically improves the quality of the skin
tissues, removes superficial layers and dead cells, enhances complexion
radiance, etc. It is ideal for those who have a dull complexion, smoke, have
pigmented blotches or keratinized thick skin, residual scars, superficial
spots, and tired-looking skin.
Perfection
Enhance
the radiance of complexion with this lightening treatment program. Three active
ingredients and three actions characterize these care products―the genetic
actions, the pigmentation action, and the protective action. This treatment
effectively regulates the skin color and lightens the face, while correcting
localized pigment spots.
*Available
at VLCC centres across India – Centre locater
About
ERICSON LABORATOIRE: ERICSON
LABORATOIRE is an international skin care concept distributed in approximately
65 countries. Its products are manufactured by 8 French Laboratories, which
offer skin care products with exclusive formulas developed in specialized
research units.
ERICSON
LABORATOIRE uses the approach of celltherapy, a clinical method which utilise
the action of cellular extracts for treating skin problems. This clinical
approach was used for the first time in France by Professor Ericson.
Intelligent Bio-tech enzymes, highly polymerized DNA, phytohormonal skin care
and anti-cellulite lipo-blocking active ingredients form the core of this range
of facial treatments.
About
VLCC
Founded
by Mrs. Vandana Luthra as a beauty and slimming services centre in 1989, VLCC
is today widely recognized for its comprehensive portfolio of beauty and
wellness products and services and also enjoys a high level of consumer trust.
The VLCC Group’s operations currently span 330 locations in over 150 cities and
14 countries across South Asia, South East Asia, the GCC Region and East
Africa. This includes UAE, Saudi Arabia, Oman, Bahrain, Qatar, Kuwait, Kenya,
India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore and Thailand VLCC:
Manages one of the largest chains of Slimming, Beauty & Fitness centers
across Asia;
Runs one of Asia’s largest networks of vocational education academies in Beauty
& Nutrition;
Manufactures in Switzerland and the company’s plants in India and Singapore, a
comprehensive range of skin care, hair-care and body-care products as well as
nutraceuticals under the VLCC Natural Sciences™, Skin MTX™, BelleWave™,
Enavose™, VLCC Slimmer’s™, VLCC Shape Up™, Specifix™ and VLCC Wellscience™
brands, which are not only used as consumables in treatments and therapies at
all VLCC Wellness Centers globally but are also retailed through over 100,000
retail outlets and beauty salons across South Asia, the Gulf Cooperation
Council (GCC) countries, South East Asia and East Africa.
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