Future Generali India Life Insurance - Breast Cancer Awareness Survey
by Shrutee K/DNS
Despite High Awareness, 75% Indian Women Shy Away from
Breast Cancer Screening: Future Generali Life Insurance Company Pvt Ltd &
Momspresso’s Breast Cancer Survey
Overall
awareness about breast cancer lies at 86% while 50% of the women feel that they
are at risk of breast cancer
In spite
of awareness about the common nature of the disease, 70% women are not aware of
treatment options while 65% do not know the cost of treatment
Around
60% of women are not comfortable discussing breast cancer with friends and
family
Mumbai, October 9, 2018: Future Generali India Life
Insurance Company Pvt Ltd (FGILI), in association with Momspresso unveiled the
findings of a national survey which aims at understanding the awareness around
breast cancer among Indian women. Breast cancer is currently one of the most
common cancers affecting women in India. In fact, one fourth of all female
cancer cases recorded in India are breast cancer. In sight of the Breast Cancer
Awareness Month (BCAM), FGILI, one of the fastest growing life insurance
companies & Momspresso, India’s largest user –generated content platform
for women, conducted a survey to encourage conversations among women and
increase awareness on the underlying symptoms associated with breast cancer. It
is essential that women know the most common symptoms associated with breast
cancer, such as lumps and thickenings, and understand that prompt evaluation
and early detection improves outcome. This survey was conducted with a sample
size of 2225 respondents across 10 key metro cities.
High Awareness of breast cancer
The incidence of breast cancer in India is not rare.
According to the ‘Breast Cancer Awareness Survey’, almost 86% Indian women are
well aware of this fact. 60% women claim to know about the incidence of breast
cancer in the country. In fact, 1 out of 2 women, felt that they were at risk
for breast cancer. The survey was conducted amongst women across urban Indian
cities like Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Ahmedabad, Lucknow,
Bhopal and Chandigarh.
Lack of importance given to breast screening
As per the findings of the Breast Cancer Awareness survey, a
major chunk of the respondents felt that they did not require screening while a
significant number revealed that they were not aware about the existence of
screening tests for breast cancer. Additionally, respondents also revealed that
they were too lazy or felt that they were too young to undergo screening for
the disease.
80% of
the respondents know that they need to get regular check-ups for breast cancer.
Whereas, only 25% women have gone through screening for the ailment
Almost
75% of the respondents did not undergo screening for breast cancer due to
ignorance or inertia
Lack of knowledge on breast cancer examination
More than half of the respondents were not aware of the age
at which regular screening or examination for the disease should begin. The
survey reveals that 2 out of 3 women were unaware of the simple
self-examination that can help them detect the disease at an early stage. While 65% of the respondents had not heard
about mammography as a screening test for breast cancer, a whopping 80% did not
have the slightest idea about clinical breast examination.
Women uncomfortable about speaking about breast cancer
Uncovering an important factor that contributes the lack of
awareness around breast cancer and its treatments, the survey found that around
60% of women are not comfortable speaking about the disease with their friends
and family.
Extremely poor understanding of different types of cancer
The survey found that around 70% of the respondents were
unaware of the different treatments for cancer. Chemotherapy, in fact, was the
only type of treatment that most respondents could recall. The study also found almost 12% of the respondents
themselves were suffering or had suffered from breast cancer. Of these breast
cancer fighters, a major chunk cited pain and discomfort in the breasts, change
in shape and size of breasts and lumps as the top 3 most commonly experienced
symptoms of the disease.
Need of financial preparedness for the treatment
Future Generali India Life Insurance & Mompresso further
aimed to find out how much Indian women know about the financial aspects
pertaining to breast cancer treatments. While treatment costs can range between
INR 2.5 lakhs to 20 lakhs, around 50% of the respondents perceived the cost to
be less than INR 2 lakhs. Since the awareness about treatments costs was so
low, it comes as no surprise that around 72% respondents had no information
about breast cancer specific insurance plans.
Commenting on the survey, Rakesh Wadhwa, Chief Marketing
Officer of Future Generali India Life Insurance Company Pvt Ltd said, “October
internationally is dedicated towards raising awareness towards breast cancer
and hence we commissioned this survey to bring forth the current awareness
levels amongst Indian women around breast cancer and its repercussions. While
this research points out high awareness of breast cancer, it is the lack of
action or the inertia that results into detecting breast cancer in its early
stages. As an insurer, we believe we have an important role to play in
addressing the topic of awareness of breast cancer and its financial
implications. This will help women be better financially prepared in case of an
uncertainty.
An important factor that contributes to the lack of
awareness around breast cancer and its treatments is that 60% of women are not
comfortable speaking about the illness with their friends and family. It
therefore becomes imperative to increase and encourage open conversations on
and about breast cancer.”
Speaking on the findings, Vishal Gupta, Co-founder & CEO
of Momspresso said, “Our objective to conduct the first-of-its kind survey was
empowering women with knowledge and fostering a conversation on breast cancer
awareness and symptoms. Through the
study we found out that the awareness around breast cancer treatments and costs
is largely scattered. Women across the country have limited knowledge about
what the disease entails in terms of screening, treatment and cost. We are glad
we carried out this survey in tandem with Future Generali, as we share the same
objective of creating awareness in women towards a healthier and happier life.
Momspresso, through its repository of over 8000 mommy bloggers who write on
varied topics, will disseminate more information about breast cancer and its
implications. Raising awareness among Indian moms will definitely be our next
natural progression in order to significantly lower the number of lives that
this disease claims per year.”
While all these findings point towards a stark gap in the
knowledge pertaining to breast cancer, they also present a unique opportunity
for brands and platforms to raise awareness and arm women with the knowledge
required to prepare for and eventually beat this rampant disease.
GENERALI GROUP
Generali is an independent, Italian Group, with a strong
international presence. Established in 1831, it is among the world’s leading
insurers and it is present in over 60 countries with total premium income
exceeding €70 billion in 2016. With over 74,000 employees in the world, and 55
million clients, the Group has a leading position in Western Europe and an
increasingly significant presence in the markets of Central and Eastern Europe
and in Asia. In 2017 Generali Group was included among the most sustainable
companies in the world by the Corporate Knights ranking.
FUTURE GROUP
Future Group operates some of India’s most popular retail
chains including Central, Big Bazaar, Food Bazaar, Home Town and eZone. Apart
from its allied businesses in Life and General insurance, the Group is also
present in the domain of logistics infrastructure and supply chain and brand
development. The group operates over 17 million square feet of retail space in
over 90 cities and towns and 60 rural locations across India. The group’s
retail formats connect over 300 million customers to over 30,000 small, medium
and large enterprises that supply products and services to its retail chains.
Future Group believes in developing strong insights on Indian consumers and
building businesses based on Indian ideas, as espoused in the group’s core
value of ‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain
values’.
IITL GROUP
IITL was incorporated in the year 1933 as an investment trust Company. It has made bonus issues thrice and has been consistently paying dividend to shareholders over the years
ABOUT MOMSPRESSO
Momspresso is India’s largest user-generated content
platform for women. The finely-brewed content on Momspresso offers support to
moms across the country, not just in their journeys as parents but also in
their lives as wives, daughters, and – most importantly – as women! Launched in
2010, Momspresso is based out of Gurgaon, Haryana. The platform attracts 16
million users every month, consuming and creating content on subjects as
diverse as conception, pregnancy and baby care, teenage and adolescent issues,
beauty, fashion, healthcare, and travel. Momspresso users can quickly set up
their own blog and express themselves freely to other likeminded mothers in 7
different languages - English, Hindi, Bengali, Marathi, Telugu, Tamil, and
Kannada. The company has recently launched Momspresso TV, India's first video
channel dedicated to mothers, which already has a rich repository of over 1000
videos.
Nyc post! Thanks for sharing this valuable information with us. Will surely keep visiting this blog.
ReplyDeleteDo visit physiqure.com for Best Physiotherapy Clinic in Bhopal.
Best Physiotherapy Clinic in Bhopal
Physiotherapy in Bawadia Kalan Bhopal
Physiotherapy in Lalghati Bhopal
Physiotherapy in Awadhpuri Bhopal
Physiotherapy in Hoshangabad Road Bhopal
The many benefits of massage are being scientifically researched and documented in both medical and industry-specific journals 출장안마 요금
ReplyDelete