Akshay Kumar & Sidharth Malhotra launched an animated game 'Brothers: Clash of Fighters' in association with VROOVY

ENTERTAINMENT/ NEW LAUNCH

Akshay Kumar & Sidharth Malhotra

 launched ‘Brothers: Clash of Fighters’

Combat with Akshay Kumar or Sidharth Malhotra in 

‘Brothers: Clash of Fighters’ live on 

Android & DTH, coming soon to iOS

by Shrutee K / DNS

Mumbai, 05^th August 2015: Bollywood’s favourite action-hero Akshay Kumar and his reel-brother Sidharth Malhotra launched the official Brothers game called ‘Brothers: Clash of Fighters’ At the launch event, an animated Akshay Kumar/Sidharth Malhotra played the game to demonstrate the various moves of his character in the game. The ‘Brothers’ enjoyed playing the game and spoke about its features, controls, their experience while creating the game in association with VROOVY.

Brothers: Clash of Fighters is the official game of the Bollywood movie Brothers starring Akshay Kumar and Sidharth Malhotra. With 3D animated life-like characters from the movie played by Akshay Kumar and Sidharth Malhotra as well as a roster of international fighters, the game has an arcade street-fighting format featuring one-on-one close combat fights. The game ranges from ‘Arcade Mode’ for a quick fight of 3 rounds as well as a ‘Tournament Mode’, which will be launched on the release of the movie, where you must beat opponents, each more difficult than the last, all the while players must avoid getting knocked-out to win the ‘Right to Fight’ championship. Brothers, the movie, will hit theaters on 14^th August 2015.

Brothers: Clash of Fighters, powered by VROOVY (a joint venture between South Asia’s largest Digital Media Company Hungama and India’s largest game service company Gameshastra) features intense real-life fight moves as well as combo moves and finisher moves. Hitting the taps and swipes at the right time will execute special moves and inflict maximum damage on the opponents. The game features different arenas such as: The Street, The Gym and The R2F Arena. The game also has social features such as Facebook and Twitter sharing where one can brag about their victory using - #BrothersMovieGame

There are daily missions and quest gamers can participate in these to stand a chance to win exciting movie merchandise and a chance to meet the cast of Brothers. Follow @VroovyGames for more information on contests.

Akshay Kumar said, “I am so excited about the launch of this game. Seeing Sidharth and myself in our game avatars has been great. Hungama has created a great and engaging gaming experience. I hope that everybody enjoys the game as I have today. Please play ‘Brothers: Clash of Fighters’.”

Says Sidharth Malhotra “Seeing myself in my game avatar has been a fanboy experience. I have played many video and console games while growing up and its very exciting that now I am a game-character too. My bros/boys are loving it. In fact, I feel girls might also enjoy playing this game because the characters are actually me and Akshay.” and he smiles cheekily.

Speaking on the launch Neeraj Roy, MD & CEO of Hungama Digital Media Entertainment said, “Our association with Dharma has been an exciting journey with creative inputs by the team and us we present ‘Brothers: Clash of Fighters’. The Indian gaming industry has grown to over 200mn consumers and has now evolved over mobile devices with more than 2mn consumers. With this game we have brought moves from the characters onto the game for their fans. We hope that our consumers enjoy the game’s experience as much as Akshay and Sidharth have today.”

Apoorva Mehta, CEO of Dharma Productions said, “We are delighted to partner with Hungama and VROOVY to create the game ‘Brothers: Clash of Fighters’ based on our upcoming action-drama Brothers. We wanted to extend the experience of Brothers to the mobile game and are glad to see the game’s life-like environment. I am certain that our audience will enjoy the game.” Download and play now on Android and DTH. Coming Soon on iOS

Game Features

·    Arcade Street Fighting mode

·    Tournament Mode

·    8 characters including David (Akshay Kumar) &Monty (Sidharth     Malhotra)

·    6 International fighters

·    Combo moves

·    Finisher moves

·    4 fight environments

·    Daily quests and missions

·    Daily rewards

·    Rocking music and soundtrack

Link to download the game:

Android: https://play.google.com/store/apps/details?id=com.vroovy.brothersthegame

About Hungama.com:

Hungama is India’s leading digital entertainment company that launched India’s first and largest on-demand digital entertainment storefront, www.hungama.com.  The storefront has over 3 and half million pieces of content across genres and languages, in the form of music tracks, movies, music videos & dialogues; mobile content such as ringtones & wallpapers. Hungama Movies has over 5000 Bollywood, Hollywood, Regional and Indian Movies available in both HD and SD quality. With over 50 million users, the service is accessible from mobile, web, tablets, DTH, Smart TVs and other connected devices, consumers can enjoy all these services via streaming and download. Hungama.com caters to the digital entertainment needs of over 1.5 billion South Asians across the world. Some of the key features include a preview feature, ease of access, portability, Smart Cloud services to store music and a powerful discovery, search & recommendation engine.

About Vroovy:

Vroovy is a leading Game developer, publisher, marketeer and distributer of games across platforms. Headquartered in Mumbai, Vroovy is a joint venture between South Asia’s largest Digital Media company; Hungama and India’s largest game service company; Gameshastra. It currently leads the industry with it’s gaming portfolio spanning across diverse genres and platforms including but not limited to Mobile and Consoles. It’s recent IPs Krrish3: The Game and Don 2: On the Run, kept millions of gamers engrossed the world over. With the Video and Gaming industries constantly evolving, the focus of Vroovy is not just to deliver a quality and immersive gaming experience to the Indian audience, but also to use IP and content which is contextual and relevant to the Indian gamers; casual and hardcore alike. For more information on Vroovy, please visit http://www.vroovy.com @vroovygames.

About Dharma Productions:

Dharma Productions is a premier film production company in India. Founded by Yash Johar in 1976, the company is currently headed by his son Karan Johar who has evolved into a force to reckon with in the industry over the years. Under the unparalleled leadership of Karan Johar, the company has been at the forefront of launching many careers, promoting good content and capturing the essence on changing dynamics of evolving India on the celluloid. From the iconic 'Kuch Kuch Hota Hai' to the magnum opus 'Baahubali', Dharma’s journey has now moved into a phase of collaborating and co-creating content with several visionaries and setting new standards for the industry.