Honda Launches Honda CBR 650F Most-awaited motorcycle of 2015
AUTOMOBILES / LIFESTYLE
Honda, the World’s No. 1 motorcycle company
heralds
the
‘Next Fun motorcycling Revolution’ in India
CBR 650F leads the
onslaught of
5 new motorcycles across 5 segments
by Srutee K / DNS
Mumbai, August 04, 2015:Honda Motorcycle & Scooter
India Pvt. Ltd. (HMSI) - the only two-wheeler company of Honda in India, unleashed a ‘Fun Motorcycle revolution’ here introducing 5 new models panning
all segments at the Honda RevFest 2015.
Speaking at the Honda RevFest 2015, Mr. Keita
Muramatsu- President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd, said, “Today,
we showcase not only one but a total of 5
new motorcycles. The RevFest is much more than a celebration. It marks the
beginning of fun motorcycling in
India. The 5 new models introduced
today epitomize Honda’s motorsport DNA and its challenging spirit. The
team at Honda has worked very hard to realise a dream of making a 16 Valve, In-line-Four cylinder motorcycle right here in
India. The Made in India CBR 650F
opens a window of opportunity for us. We are ready for the next level &this is one moment we all are proud of.”
Mr. Y. S. Guleria, Senior Vice President – Sales & Marketing, Honda
Motorcycle & Scooter India Pvt. Ltd, said,
“We at Honda believe that THIS IS IT!It’s
time to come out of the base camp, time to connect with vibrant youth of India and
rev-up the motorcycle market in India.Our customers will discover the ‘Joy
of Riding with 5 new motorcycles across 5 segments – the CBR 650F, CB
Hornet, LIVOas well as the new CBR 250R and 150R. You also witnessed the
first-look of yet-another motorcycle, our 15th product of the year
2015; all of them are going to drive the next growth-curve for Honda in
India.”
Riding in the ultimate sports
touring machine - Honda CBR 650F was none other than the Action King of
Bollywood and Honda Brand Ambassador – Akshay Kumar. Sharing his passion
for motorcycling and association with Honda, Akshay Kumar said,
“With Revfest, Honda has today brought the entire auto-industry to a standstill. All eyes are on Honda - not only as the World’s No.
1 motorcycle maker, but as the Only manufacturer that has unleashed the power
to customers at such a grand scale. During my 3 years of association with
Honda, I have seen how technologies developed for the track are incorporated in
the motorcycles we ride in India. After riding the CBR 650F today, all I can
say is the next bike in my garage is going to be Honda CBR 650F.”
Youth icon and actress- TaapseePannu, who recently came on board as Honda brand ambassador
challenged gender stereotypes by riding in the new CBR 250R and added,
“I am fascinated by
this grand launch event and very excited to try my hands on the new bikes
introduced today. The thrill of revving up the ignition is something that can
only be felt, not described. As a rider and a Honda fan myself, I just can’t
wait to ride on these wonders on wheels. But it is the CB Hornet which is
catching my special attention.”
The Honda RevFest 2015, held
simultaneously across 8 centers - New Delhi, Mumbai, Bangalore, Hyderabad,
Chennai, Kolkata, Indore and Ahmedabad has created huge frenzy among motorcycle
enthusiasts all over the country. With more than 7.7 lakh page views, more than
25000 lucky participants had registered to be a part of this event. While
another 10 million viewers tuned in through the webcast witnessed history
unfold at the Honda RevFest 2015.
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