LINE Lite Messenger App get closer to more people in India
LINE Lite, a way
to get closer
to more people
in India
by Shrutee K/DNS
New Delhi, India – A common saying often peddled is
‘good things come in small packages’ and with LINE Lite we have taken strides to accomplish just that. LINE Lite aims to maximize user experience whilst reducing
the dependence on infrastructure to
use it. Though keeping the key features of LINE, LINE Lite is beneficial for consumers who have less
preference or needs for various functions.
LINE Lite benefits at a glance
Less
than 1MB size, 25x
faster to install
Less
data consumption
The central
tenet to LINE Lite is the size of the app which is less than 1 MB. This makes
LINE Lite 25x faster to install than the standard LINE app (23 MB). This
trimming will definitely be a boon for users who are still using 2G technology
and reduce any entry level barriers. However, the compact size shouldn’t
give rise to any notions of reduced functionality as we’ve integrated all the
core features of text, image based communication and the much loved stickers. LINE’s
multiple language function –lighter than the Android alternative – helps in
minimizing the size of the app but does so without compromising the needs of
their multi-lingual users.
The reduced size
also brings multifaceted benefits. It helps to reduce data consumption. With
data packs (for 2G/3G) from Airtel and Vodafone – India’s largest mobile
network operators by market share – being doled out between Rs.150 and 300, the
LINE Lite application will help conserve data, thereby making a huge difference
in areas where internet percolation is in its nascence. Keeping the
customer’s best interests close to our heart, we’ve also made sure that for
pre-existing LINE users a separate creation of ID will not be needed to use
LINE Lite.
The LINE messenger app– with over 211 million monthly users (as of July, 2015) in 230 countries
and regions – has already made a concerted effort to reach out and make
communicating accessible to a vast geographical landscape. With the launch of LINE
Lite, the application will be the first of its kind in the instant messaging
segment to cater to the demographic thus far cut off by limitations in
infrastructure and low-spec smartphone. Despite facing a robust,
ultra-competitive application eco-system, LINE believes in tracing its own,
unchartered path towards reaching out to an even greater pool of users.
LINE Lite is a
definite option to consider especially for users in the India market, given the
infrastructure of the region. According to the Department of Telecom (DoT),
there are over 944 million wireless telephone connections – a 97% share of the
total services – and yet, less than 10% of the total mobile subscribers have
transitioned to 3G.
LINE launched LINE Lite on 23rd July for
android users in India and 10 other countries as first phase. Andnow, it is available for
global users from 17th August except Japan, Taiwan, Thailand, Hong
Kong, Iran and Cuba.
About LINE Corporation
LINE Corporation is based in Japan and operates the LINE messenger app, a
global service used in more than 230 countries. It offers free one-to-one and
group messaging. Free domestic and international voice and video calls are also
available. Apart from its messenger app that is used to send popular virtual
stickers -colorful emoticons- the company offers a wide range of non-messaging
services ranging from games to photo sharing apps.
For more information about LINE, please visit http://linecorp.com/en/
Useful Link
LINE Homepage
Mobile: http://line.naver.jp/app/en
For LINE Partner:
LINE Facebook Page:
LINE Blog:
LINE Official YouTube:
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