Triveni ethnic wear launched its new brand 'TRISHNA'

LIFESTYLE/ NEW LAUNCH 

Triveni launched 

new brand  Trishna

by Shrutee K / DNS

Mumbai, 13^th August 2015: Triveni ethnic wear, a 30 year old maker of Sarees and Indian Ethnic wear. The collection for women includes classic Indian traditional Sarees, Lehngascholis, Anarkalis among many others. It’s based on the solid foundation built by its Sakambari Silks Mills.  Recently Triveni has launched its new brand Trishna. 

Trishna caters to the modern independent woman who believes in wearing her personality with an ethnic touch and a combination of innovative designs, colours, a classic appeal and fabrics with a belief to make sarees- an outfit preferred for all occasions. Trishna as a brand believes that it can take fashion to an all new level by bringing in a global appeal through its designs.

The first collection launched of Trishna is Dastoor.  Dastoor is a collection of exclusively designed sarees combining ethnic wear into contemporary styles with intricate details. The most striking feature of the collection is the subtle variation of designs. They are heavily embroidered mixed with Bhagalpuri silk and net fabrics. The sarees are beautified using different surface design techniques. Cut work, stone work and embroidery are combined to beautify the sarees. Sparkle, sequence work, foil work are used in velvet blouse fabrics. The sarees have a two tone effect. Fancy jacquard, chiffon, georgette based fabrics are used in sarees. With the use of contrasting colors and beautiful border work combined with fashionable blouse pieces; this can be a dream collection to own for every woman.

On the launch of the new brand Shailesh Saraf, Director, Triveni Sarees said, “Sareehas been aneternal classic and perhaps the only unstitched garment of the past. It increases the beauty, elegance and sensuality of a woman. The popularity of the saree is gaining all over the world. From Anna Kournikova, OphrahWrifery, Lady Gaga, Victoria Beckham , Selena Gomez, Angelina Jolie ,Pamela Anderson and many other  Hollywood actors are including a saree in their wardrobes. Understanding the global appeal saree have, we are launching a new brand Trishna from Triveni with the same ideology, but styles, designs and colours outfitting to the courageous, modern and independent women.Our objective is to make saree a part of every woman wardrobe with our elegant yet fancy designs and materials”

About Triveni ethnic wear

Triveni is an old maker of Sarees and Indian Ethnic wear. Based on the solid foundation built by its Sakambari Silks Mills from last 30 yeras, Triveni has spanned to global proportions with the advent of its online store - TriveniEthnics.com. Triveni currently has over 80 wholesale counters all over India with listings in all major online retailers as well.

Triveni went online in 2011, taking the Triveni collection worldwide (www.triveniethnics.com), online & a few clicks away. Triveni's designs & collections are now available at most major retailers in India and most major web-portals in India & worldwide.