Blue Bytes and Meltwater announced Partnership for Media Intelligence & Image Analysis





Blue Bytes and Meltwater Join 
Hands for Media Intelligence 
& Image Analysis

Partnership to create seamless online-offline analysis 
for clients and create marketing synergies



by Shrutee K/DNS

Mumbai, 24thAugust 2015: Blue Bytes and Meltwater, the two giants working in the field of image and reputation analysis and media intelligence, respectively, announced an association that will change the dynamics of Indian reputation analysis and media intelligence industry; using each other’s core competencies.

Blue Bytes is India’s leading provider of technology enabled media monitoring and image analysis service having an exclusive and intense focus on print and online media, whereas the Norwegian-founded Meltwater draws on data from online and social media platforms. Both the companies have partnered to enable organizations to look beyond their own internal walls and obtain a complete and intelligent understanding of their image and reputation.

Meltwater’s collaboration with Blue Bytes will tap on the daily print media monitoring and tracking of over 1,000 unique publishers and across 100,000 publisher pages. Together, Blue Bytes and Meltwater will collaborate on cross-channel solutions that will enable brand professionals to make data-informed decisions on media investments and strategic communications.

“We are excited to join hands with the global leader and will work towards highlighting the importance of what Meltwater calls‘Outside Insight’. With our shared national reach, dedication to delivering strategic media intelligence insights and focus on innovating cross-platform and programmatic measurement, Meltwater represents an ideal partner for us to collaborate with. Meltwaterwill find our exclusive toolsproving helpful to achieve communication objectives for its corporate clients,” says, N. Chandramouli, CEO of Blue Bytes.

“Meltwater is unparalleled in its ability to service clients with the most comprehensive intelligence across digital media channels, social media in India and international markets,” stated Shikul Narula, Meltwater India Business Strategy Director. “Even today when digital media is at crossroads, print media has sustainedits core importance, and adding Blue Bytesexpertise and capabilities to our existing portfolio represents an exciting development for our clients, the marketplace, and the businesses we operate,”Narula added.

About Blue Bytes
Established in 2006, Bluebytes News provides media insights and intelligence that improve communication performance and build reputation. A large number of corporate


communicators in India are able to maximize the results of their media relations efforts through bluebytes.
Bluebytes’ technology enabled service provides an integrated media monitoring, archive and real time automated analysis, helping users across Corporate, Multinationals, SME’s, PR Agencies. More than 350 top corporate in India and 35 plus public relation agencies subscribe to bluebytesservices. For more information, please visit,www.bluebytes.info

About Meltwater
Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 23,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With 50 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs. For more information, follow Meltwater onTwitterFacebookLinkedInYouTube, or visit www.meltwater.com.

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