GAS PARTNERS WITH Honda Motorcycle & Scooter India Pvt. Ltd.
LIFESTYLE
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% subsidiary ofHonda Motor Company, Japan – the World’s No.1 motorcycle company. Honda startedIndian 2Wheeler operations in May 2001. In 14 years since then, Honda has grownto become the Second largest two-wheeler company in India with more than 20million happy customers. Honda’s exhaustive product portfolio in India meets the varied needs of customers across automatic scooters(Activa, Dio, Activa-I, Aviator, Activa 125), motorcycles (CD 110 Dream, DreamNeo, Dream Yuga, Livo, CB Shine, CBR 150R, CB Unicorn 160, CBR 250R) to big bikes (CBR 650F, CB 1000R, CBR 1000RR,VT 1300CX, Goldwing). Today every 7seconds, a new customer joins the fast expanding Honda family in India.
GAS PARTNERS WITH
Honda Motorcycle & Scooter
India Pvt. Ltd.
by Shrutee K/DNS
4th August 2015: Extending theirinternational association to India, premium Italian denim brand GAS partneredwith Honda Motorcycle& Scooter India Pvt. Ltd. (HMSI) for Revfest where 5 new motorcyclesincluding Honda’s flagship “Make in India” model CBR 650F unleashed the nextrevolution in fun motorcycling in India. This was asimultaneous launch on the 4th of August across 3 cities, Delhi,Mumbai and Bangalore with GAS as the official style partner for the hostedfashion shows to showcase their Autumn/Winter 2015-16 collection. The Delhiedition, held at the Pragati Maidan, saw Bollywood superstar Akshay Kumar andTaapsee Pannu at the event.
The associationof GAS with Honda dates back to more than 15 years, where GAS has been theexclusive fashion sponsor of the Honda MotoGP teams alongsidechampions such as Mick Doohan, Valentino Rossi, Nicky Hayden and Dovizioso. MarcMarquez, the Honda rider and global brand ambassador for GAS, has been theMotoGP champion for 2013 and 2014 and the youngest MotoGP champion.
GAS is apremium aspirational denim lifestyle brand addressing both men and women. Theelement around which quality products revolve, products that meet the needs ofthe intelligent, aware, international, cosmopolitan consumer. Contemporaryclothing that goes beyond the fashions of the moment to express the wearer’sindividuality on all occasions.
Thebrand has been present in India since 2007. In India GAS has partnered withReliance Brands Limited (part of Reliance Industries Group). The distributionnetwork comprises 65 points of sale, including Flagship Stores in Delhi andMumbai. Gas is also sold through third party e commerce platforms such asMyntra, Jabong , Amazon and Flipkart.
“I am excited about this opportunity, whichcombines several elements that are particularly close to my heart. It is trulythrilling to showcase our collection in a prestigious context in a country thatis fascinating, full of history and has a bright future, and in collaborationwith a global giant with whom we share a long history of success,” said ClaudioGrotto, Founder and President, Grotto S.p.a., GAS’ parent company.
This launch partnership between GAS and Honda is just the first step toa long term relationship in India. GAS will retail a special limited editioncapsule of GAS – Honda motorbiking clothing and accessories at the top 14 selectHonda flagship stores. All GAS stand-alone stores will also have a dedicated showcase area to display the limited edition Honda-GASbiking capsule collection.
Commenting on this launch, Keita Muramatsu,President and CEO, Honda Motorcycle& Scooter India Pvt. Ltd. (HMSI) said, “Honda’s association with GAS goes back a long way and across severalgeographies. There is an emotional relationship between a rider and his bike.So also with his clothing gear. We are delighted to bring this magic to India.”
About GAS
GrottoS.p.A. since 1984 designs, produces and distributes collections of clothing,footwear and accessories with the GAS brand for men, women and children. Thecompany was launched at the beginning of the Seventies out of the passion andcreativity of Claudio Grotto, the President and Founder, in Chiuppano(Vicenza), in the heart of North-East Italy. GAS’s core business is denim, theelement around which quality products revolve, products that meet the needs ofthe intelligent, aware, international, cosmopolitan consumer. Contemporaryclothing that goes beyond the fashions of the moment to express the wearer’sindividuality on all occasions. Today, Grotto S.p.A. is an internationalcompany, determined to further expand its presence abroad, particularly inEurope and Asia. The company implements a strong Vertical Retail strategy on aglobal basis.
About RBL
Reliance Brands Limited ispart of the Reliance Industries Group. The Company began operations in October2007 with a mandate to launch and build international and domestic brand equityin the premium to luxury segment across apparel, footwear and lifestylebusiness. Its current portfolio of brand partnerships comprises of BCBG MAXAZRIA, BROOKS BROTHERS, DC SHOES,DIESEL,
DUNE, ERMENEGILDO ZEGNA, HAMLEYS, HUNKEMÖLLER,ICONIX, JUICY COUTURE, KENNETH COLE, MUJI, PAUL & SHARK, QUIKSILVER, ROXY,REISS, STEVE MADDEN, SUPERDRY AND THOMAS PINK.
About Honda Motorcycle & Scooter India Pvt. Ltd.
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) is the 100% subsidiary ofHonda Motor Company, Japan – the World’s No.1 motorcycle company. Honda startedIndian 2Wheeler operations in May 2001. In 14 years since then, Honda has grownto become the Second largest two-wheeler company in India with more than 20million happy customers. Honda’s exhaustive product portfolio in India meets the varied needs of customers across automatic scooters(Activa, Dio, Activa-I, Aviator, Activa 125), motorcycles (CD 110 Dream, DreamNeo, Dream Yuga, Livo, CB Shine, CBR 150R, CB Unicorn 160, CBR 250R) to big bikes (CBR 650F, CB 1000R, CBR 1000RR,VT 1300CX, Goldwing). Today every 7seconds, a new customer joins the fast expanding Honda family in India.
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