American Tourister & The National Basketball Association announced the launch of a new NBA backpack collection
PRODUCT LAUNCH
AMERICAN TOURISTER
& NBA LAUNCH
NBA BACKPACK COLLECTION
IN INDIA
by Shrutee K / DNS
MUMBAI, 6th August, 2015 – American Tourister and The National Basketball Association (NBA) announced the launch of a new NBA backpack collection featuring NBA team logos including the Los Angeles Lakers, Chicago Bulls, San Antonio Spurs and Miami Heat. The backpacks are available in leading e-commerce portals and will range between MRP 1550 and 2500 INR.
“We are delighted to partner with the NBA, one of the largest sporting properties in the world,” said Anushree Tainwala, Marketing Director, Samsonite South Asia Pvt. Ltd.“American Tourister is a young and vibrant brand, the same attributes that make NBA a worldwide favourite and the launch of this collection will help us target the youth segment in India.”
“We are thrilled for the launch of American Tourister’s first NBA backpack collection, providing our many fans in India with a greater selection of authentic NBA merchandise,” said Yannick Colaco, NBA India Managing Director.
With bright and bold team colours and travel inspired features, the American Tourister NBA collection boasts the following:
·Made of attractive fabrics (600D polyester + Gucci nylon)
·Front organizer for easy access
·Laptop compartment
·Water bottle mesh pocket on one side and zip pocket for
coins & small accessories on the other
·Soft grip shoulder straps and handle for comfort
·3 compartments for packing convenience
·Basketball Mesh Pocket inside
American Tourister has maintained the authenticity of the official NBA products by providing an apt balance between styling and utility features like the Basketball mesh in selected products. This would serve as a major boon for ballers across the nation, who would love to sport this bag whether in school, college or an adventure camp. American Tourister is an official licensee of the NBA in India. The collection is available across all major e-commerce portals, including NBAStore.in.
About American Tourister:
Since its inception by Sol Koffler in 1933, American Tourister has grown to become one of the most trusted and recognised brand names with a heritage that spans over 80 years. Its commitment to selling durable and affordable luggage began in the 1930s and has continued to this present day. With the acquisition by Samsonite in 1994, the company continues its tradition of marrying superior quality and design at a great value, offering a wide selection of travel gear targeted at the masses. Take on the world with American Tourister.
About the NBA:
The NBA is a global sports and media business built around three professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, and the NBA Development League. The league has established a major international presence with offices in 13 markets worldwide, games and programming in 215 countries and territories in 47 languages, and NBA merchandise for sale in more than 125,000 stores in 100 countries on 6 continents. NBA rosters at the start of the 2014-15 season featured a record 101 international players from 37 countries and territories. NBA Digital’s assets include NBA TV, which is available in 60 million U.S. homes, and NBA.com, which recorded 26.9 billion page views during the 2013-14 season, with more than half of all visitors originating from outside of North America. The NBA is the No. 1 professional sports league on social media, with more than 780 million likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league and its teams and players have donated more than $242 million to charity, completed
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