Disha Direct announced a strategic partnership with Housing.com

REAL ESTATE

Disha Direct partners

with Housing.com to offer 

Lifestyle Second Homes

Alliance to offer properties in Alibaug, Wada and Kamshet

by Shrutee K/DNS

City, August 2015: Disha Direct, the market leader in the second home sector announced a strategic partnership with Housing.com, India’s most innovative real estate platform, to offer consumers Lifestyle Second Homes within close proximity to Mumbai and Pune. Disha Direct and Housing.com will offer all types of second homes including plots, budget and luxury apartments, bungalows, villas and senior living apartments in the price range of INR 10 lacs to INR 1 cr. This platform will encourage a vast number of buyers and investors across the globe to invest in luxury second homes in popular destinations.

The real estate industry has witnessed tremendous growth in the second home sector. It has been one of the fastest emerging sectors, growing at a rate of 70% year on year for the last few of years with continuous growth in the upcoming years. Growth in the real estate sector has been driven by the flourishing Indian economy, rise in income levels, easy and attractive loan by banks and a variety of lifestyle homes. 

Speaking on this occasion Mr. Santosh Naik, MD & CEO Disha Direct said “We are happy to associate with Housing.com, the most innovative digital platform in the real estate sector. The buyers and investors can now check all our properties online using Housing.com’s innovative features like Slice View, inventory, pricing and payment options and also book their dream second homes with integrated payment gateway. There is a huge market for second homes and this association widens our reach to buyers across the globe who are looking for investments in emerging destinations like Alibaug, Kamshet, Shahpur etc. We expect that we would be able to achieve 20% of our total sales through this association."

Commenting on the partnership, Mr. Rishabh Gupta, iCEO and COO, Housing.com said, “Disha Direct pioneered the concept of second homes in India and has seen stupendous success. Second home as a category is seeing an upward movement, we are happy that our foray in this offering begins with them".

About Disha Direct

Disha Direct is pioneer and market leader of Second Homes Sector and has transformed numerous real estate ventures into success stories. With 45 completed projects and 16 ongoing projects, it has fulfilled dreams of more than 12000 families, achieved high appreciation in property prices and above all gained trust and faith. With its ISO Certified operations, customer focused approach and numerous stories of successful investments, Disha Direct has made a distinct name for itself in the often-tricky real estate sector. 

About Housing.com 

Housing.com is India's most innovative real estate platform. Born out of its founders' own struggle to find a flat in an industry that is notoriously opaque, it is the only player in the online real estate space that independently verifies every property that it lists. Within two years of its founding, the company expanded from its original Rent and Resale proposition to include PGs and Hostels, Serviced Apartments, Land, Plot Projects, and New Projects. The data captured by the In-house Data Collection Team allows their Data Sciences Lab to provide users with unique information including child-friendliness index, quality of life, and others. The design teams create high-quality renderings of the properties under construction, including 3D isometric views. Along with other features like 360 degree Aerial views of sites, Housing.com helps users make informed decisions. Housing.com now has more than 2551 employees in over 50 cities across India.