BharatBenz announced its entire range ready with Bharat Stage IV
AUTOMOBILES
by Shrutee K / DNS
Oragadam, India: Daimler India Commercial Vehicles Pvt. Ltd. (DICV), a
100% wholly owned subsidiary of Daimler AG, Stuttgart, Germany, announced
that its entire range of above 9 to 49 tonne trucks in current portfolio will
now be available in Bharat Stage IV variant across the country.With its new
range of buses set for market launch in September 2015, DICV is also offering
the Bharat Stage IV variant for the school and staff applications in the front
engine 9T bus product range.
In
alignment with the governmental emission regulations, DICV will meet the norms using
system derived from Bluetec technology proven in Daimler Vehicles in many
markets over a decade.DICV has tested this technology in Indian operating
conditions for over a million kilometers before offering to customers.Apart
from meeting the stringent emission regulations by reducing toxic gas levels
within the proposed Bharat Stage IV norms, the trucks and buses will also provide better fuel economy to customers.
Speaking
on the topic, Mr. Erich Nesselhauf,
Managing Director and CEO, Daimler India Commercial Vehicles said, “We are
ready with our entire range of trucks adhering to Bharat Stage IV norms to capture
a larger market share. In India, pollution has been a rising concern and moving
to Bharat Stage IV across the country has been the need of the hour. Our access
to the worldwide Daimler technology pool helped us to cut time and cost to
implement this in a fast and efficient manner.”
Mr. Markus Villinger, Managing Director, Daimler Buses India
,said,
“As increasing number of cities are moving towards BS IV norms and with growing
environmental concerns, we are committed to bringing the most eco-friendly
transportation solutions to the Indian bus market going forward.”
Daimler India Commercial Vehicles
Pvt. Ltd.
Daimler
India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart,
Germany. DICV is a fullyfledged commercial vehicleplayer in the Indian market.
It currentlyproduces and sellsabove 9 to 49 tonne trucks for the Indian volume
market, under the brand name – BharatBenz. BharatBenz stands for Indian
engineering withGerman DNA. Under its bus division, the companywillproduce and
sell BharatBenz buses and Mercedes-Benz buses fromitsmanufacturing plant at
Orgadam.Bharat-Benzproducts have been engineered to serve all major customer
segments with a focus on total-cost-of ownership, safety, reliability and
comfort.
Under
the umbrella of Daimler Trucks Asia, DICV and MFTBC (Mitsubishi Trucks and Bus
corporation) are optimizing research activities, product development and sourcing.
The DICV built FUSO trucks from Oragadam are exported to markets in South East
Asia, Africa, and Latin America.
The
state-of-the-art production plant at Oragadam, near Chennai, spreads over 400
acres (160 hectares). It includes a modern test track designed to simulate
Indian conditions – making it one of its kind in Asia. DICV has made an initial investment
of 4,400cr and additional 425cr for the bus plant facility (approximately €750
million). Sustainability being a core of Daimler’s corporate culture, DICV will
focus on creating efficient, reliable and ecologically friendly products.
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