Lenovo India announced India's first Gaming Platform 'Lenovo India Gaming Week 2015'
NEW LAUNCH / TECHNOLOGY
Lenov
by Shrutee K / DNS
Lenovo India Gaming Week was launched today in Mumbai with a bumper Prize Pool of over One Million Rupees. Over 35 top gamers competed in the launch matches of hugely popular esports games - DOTA2, League of Legends, CounterStrike:GO and FIFA15.
For the first time in the country, over 10,000 gamers from around the country will participate for free in 14 different games across three different gaming platforms – PC, Console and Mobiles. The online competition will begin from this Independence Day. It will culminate in the In-venue event week from 9th to 20th September 2015. Lenovo India Gaming Week 2015 is an Event with components of Online Tournaments, In-venue Championships, Industry Awards, Educative Game Development Workshops, a 96 hour Game Jam for IIT Bombay students and an Exposition. The express mission of this platform is to educate the public about eSports and award the performance of esport athletes and industry mavericks. Your favourite mobile games will see competition as fierce as the ones on the popular MOBA (multi-player online battle arena) games such as DOTA2.
Mr. Hiral Somaiya, National Product Manager – Consumer Notebooks, Lenovo India said “Social Gaming has become a very popular entertainment alternative where people can connect and play with their peers in real time. The gaming experience has also become more immersive and detailed. However laptops and desktops have struggled to keep pace with the new breed of gamers who have had to compromise on the overall gaming experience. But not anymore as Lenovo has developed high performance machines that can handle the pressure of an online game.
Gaming is one of the most stringent performance indicators in a PC, or even a mobile or tablet as an optimal gaming experience can only come from a powerful machine. Our dedicated portfolio of gaming machines – the Y series offer futuristic design, premium build quality and powerful hardware, so gamers can now play better without worrying about their machine’s performance.”
“To change the perception towards gaming and eSports it is essential to change mindsets. A decade ago there were no million dollar tournaments. Five years back no multi-million dollar tournaments. How the groundswell has picked up! In a few years from now eSports will be viewed as a viable career option. Not just as an athlete but the entire gamut of the industry - Team Managers, Training facilities, eSports Academies. The Lenovo India Gaming Week is one step in that direction and I am proud to say that 22 year old Akshat Vyas defines these new leaders as one of the youngest Tournament Directors of such an amazing platform. ” added Shail Kapri, Founder of EsportsIN, the parent movement behind the India Gaming Week.
“Bringing these passionate clans together and keeping them connected, engaged and involved – digitally, in real time is why Experience Commerce will launch a social campaign #playbetter, for Lenovo India. Gamers can actively experience the Lenovo India Gaming Week 2015 by following the
event through the competition. They can witness the action through live coverage on digital with live tweets and Periscope videos and also interact with their gaming stars who will share secret tips of the game. In the true sense of community, Lenovo India endeavours to bring together Indian gamers through this on-ground event and the digital campaign for those who cannot attend to connect from wherever they’re across the country,” says Sandip Maiti, CEO and Chief Creative Officer at Experience Commerce, speaking on behalf of Lenovo India. ESports is on its way to becoming the most played sport in the world by sheer strength of numbers. If Sport is the relentless pursuit of excellence, shored up with tenacity and sense of purpose, driven by the desire to be the best then esports encompasses it all and adds on hours and hours of practice, dedication, focus and sacrifice. It is the consummate pairing of competition and technology for striving higher, faster and sharper.
Lenovo India Gaming Week 2015 is supported by Lenovo, Sony Playstation, Gigabyte, The Acres Lifestyle Club, Indo African Chamber of Commerce and Industries, Indo Korean Amity Association and Josh bro.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is a $46 billion global Fortune 500 company and a leader in providing innovative consumer, commercial, and enterprise technology. Our portfolio of high-quality, secure products and services covers PCs (including the legendary Think and multimode YOGA brands), workstations, servers, storage, smart TVs and a family of mobile products like smartphones (including the Motorola brand), tablets and apps. Join us on LinkedIn, follow us on Facebook or Twitter (@Lenovo) or visit us at www.lenovo.com
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