Devraj Sanyal & Romil Ratra come together as ‘The Bitter Bartenders’ for a Noble Cause
by Shrutee K/DNS
December’19,
Mumbai: Yauatcha,
a dim sum teahouse offering modern Cantonese
cuisine, that is one of the common celebrity hangout places in Mumbai
recently completed 8 years and decided to celebrate this event in a fun and
folly way for a good cause. Adding to this intention, Devraj Sanyal (MD
& CEO, Universal Music Group India) and Romil Ratra (CEO, The A Club) came
together to host ‘The Bitter Bartenders’- a battle of re-creating cocktails. The
idea was to donate the proceeds towards a noble initiative wherein 20% of these
cocktail sales was contributed towards the ‘The Dharavi Dream Project’- a hip-hop
school for the talented underprivileged children .
Over a splendid
evening of fun and fruitful banters, Devraj Sanyal and Romil Ratra battled hard
to re-create cocktails in their own unique way from the ‘Infusion List’ created
by them which lead to sales of over 300 cocktails in a night. The constant
cheering for their favourite bartender and the excitement of the audience to
taste the home infused cocktails elevated the level of enjoyment on this
occasion which would decide who amongst them deserves the title of the ‘The
Bitter Bartenders’. Keeping the enjoyment and laughter intact, this event also
worked towards a societal cause.
Speaking about the
overall initiative, Devraj Sanyal, MD & CEO, Universal Music Group India
and South Asia shares “It takes a mighty will to give back. It takes an
army of genuinely good people to come together, to make that will a reality. When I
see a will and a way with the people I love & respect most, working towards
a cause that’s closest to my heart, its simple work. I want
to say thanks to my old mate Romil for standing shoulder to shoulder all
evening, Karyna for hosting us and giving away all the profits of a night to
support deserving underprivileged talent. There is no better feeling in the
world than to earn the money that you give to a cause by doing something that’s
completely out of your comfort zone”
Highlighting the
association and the cause, Romil Ratra, CEO, The A Club shares “I saw a bunch of
like-minded people come together and support a cause that the people that
matter to me care about, if that's not the best way to spend an evening ! I
don't know what is ! Winston Churchill was right when he said “We make a living
by what we get. We make a life by what we give.”
Sharing insights on
the evening, Dolly Rateshwar, Co-founder, The Dharavi Dream Project
shares “The shares
“Passion and Purpose went hand-in-hand at this event. It was overwhelming to
see good folks like Devraj Sanyal, Romil Ratra and Karyna Bajaj celebrating one
of their important milestones and having "The Dharavi Dream Project"
as the charity partner on-board for the authentic work we do. 20% of the event
proceeds came to the trust for further enhancement of the after school of
hip-hop. The only thing I want to highlight is people like them make the
decision to donate with their heart than justify it with their head.”
Speaking about the
evening, Karyna Bajaj, Executive Director, KA Hospitality Private
Limited shares "Yauatcha
as a brand is all about fuelling connections, over delicious food and drinks.
As we were completing 8 years in Mumbai, we decided to do something different,
and we thought it was best to do it with two people who are passionate and love
the brand just as much as I do. We also wanted to support a good cause, and
give back to the society in a typically fun Yauatcha way".
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