LEE COOPER LAUNCHES ITS LIGHTEST SHOE EVER FOR MEN


by Shrutee K/DNS

Lee Cooper, the iconic British denim brand, has launched its new and exciting range of lightweight shoes. These shoes are a perfect blend of style and comfort. Hailing the Autumn Winter season with designs that are about 50% lighter than the existing footwear options, the brand is excited to showcase its latest renditions in footwear.

Catering to the on the go lifestyle of contemporary men, these designs are your go-to options for a round the clock wear. Transitional from a day to a night look, the designs are versatile, stylish and comfortable and come in 18 options across 5 color variants. Whatever is the occasion and whichever be your look, this range of lightweight shoes offers a wide array of options to choose from. The range currently caters to the men while the team plans to launch women’s range in next season.

Comfort and style are the two most quintessential triggers for consumer purchase and these are the two facets that Lee Cooper has concentrated upon. Manufacturing a functional yet trendy design, Lee Cooper has set the bar of comfortable yet stylish footwear, high in the industry. Roping in effective technology to ensure the maximization of the concept, they have launched their new range of footwear using Extralight – innovative closed-cell foam made from an exclusive process patented in Italy and elsewhere, by Finproject’s laboratories.

“We all know what it feels like to go through a day with heavy feet and that is the reason why we have innovated to present a range that men would be happy to sport round the clock and a range that compliment with the on-the -go lifestyle of the contemporary, urbane men consumers.” says Hetal Kotak, CEO, Lee Cooper India.

Priced in the range of Rs.3999-4499, the Extra light range of shoes, offering the perfect blend of style and comfort, will be retailed across Lee Cooper Exclusive Business Outlets and leading Large Format Retail chains.

About Lee Cooper: As an original British denim brand, Lee Cooper’s journey began in a factory in London’s East End making tough, uncompromising work wear. The brand’s era-defining aesthetic cemented itself as a global name in the 70s, and by the 90s it had expanded worldwide. Since then, Lee Cooper has become a global fashion brand with over 100 years of heritage and a loyal fan base worldwide. Owned by Iconix Brand Group, today the Lee Cooper brand sells in over 100 countries with more than 3,800 points of sale, including over 200 Lee Cooper branded stores.

About Future Group: Future Group is a pioneer in the Indian retail sector and focuses on developing and operating modern retail networks, consumer goods brands and logistics networks. Future Group operates through its three listed entities – Future Retail Limited, Future Lifestyle Fashions Limited and Future Consumer Enterprises Limited. Collectively, Future Group operates around 18.5 million square feet of retail space in over 240 cities across India. Future Group has the sole distribution and retail rights of Lee Cooper in India.

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