‘The Tea Society Called India’- A Wonderful Human Interest Campaign-INTERNATIONAL TEA DAY 2019
BREWING A DELIGHTFUL EXPERIENCE ON THE OCCASION OF INTERNATIONAL TEA DAY 2019
Mumbai: Known in the
country and internationally for its impeccable sense of taste, a celebrated
household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and
proudly home-grown tea drinking culture across the length and breadth of our country. The
premium tea makers and a celebrated household name, Society Tea’s wonderful human interest
campaign
‘The Tea Society Called India’- is a
visually appealing photo essay
campaign, capturing the tea drinking
culture of India.
Talking about this wonderful campaign, Karan Shah,
Director, Society Tea said, “Society
Tea has always been invested in the cause of charity. The Tea Society Called
India campaign gave us an opportunity to go back to our roots. It is a unique
campaign to unlock the human bond. These artistically shot images can be framed
in households, offices or can be gifted to your loved ones, while at the same
time, making a difference to the society. Through this campaign we are hopeful
to reach out to underprivileged children, deprived women & living
creatures, who will get to see a better day because of the support.”
To essay a wonderful human interest brand story campaign idea, the right
set of photographers and filmmakers were arduously handpicked for lyrical,
‘documentary’ style of photography and film. https://www.youtube.com/watch?v=B7Iigrfz9v0 An extension to their brand campaign – The Tea Society Called India, https://teasocietycalledindia.com/ offers photo essays of human interest. These pictures can be bought on the website, proceeds
of which will be donated to the NGO of buyer’s choice. Donate to your choice of
charity and make a difference.
About Society Tea: Society
Tea today is the market leader in the Tea category in Maharashtra, and has
become a dominant force, with around 40% market share of packaged tea in the
state. We have a considerable presence in other states such as Goa, Andhra
Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi. Since
the inception of the company, we have always aimed to keep quality at the
highest possible levels for all our products; this is also one of the reasons
why we cannot match the media spends of other tea brands. To ensure this
consistent quality, three members of the family have dedicated their lives as
full time tea tasters.
Our
quest for better quality goes on for our new range of Dairy Products, One
Minute Tea and Instant Tea (Premix). To manufacture high quality Tea and Dairy
products, we have set up a plant in Vadodara (Gujarat). This plant is one of
India’s most advanced and completely automated milk and soluble tea processing
units which manufactures these products under strict hygienic standards, to
meet our high levels of quality and excellence. We see this new range as the
products of the future.
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