Bisleri Launches a Plastic Recycling initiative “Bottles for Change”
The initiative
aims at educating and changing behaviour of citizens on efficient disposal and
recycling of plastic.
by Shrutee K/DNS
June
5, 2018 :Apart from Bisleri’s
mission to ensure access to safe drinking water for every Indian, we also make
a conscious effort to keep our environment safe and healthy. It is our endeavour
to give back to the environment and the community at large.
This World
environment day, Bisleri hosted a press conference to launch “BOTTLES FOR
CHANGE”, a Plastic Recycling initiative that focuses on efficient disposal and
recycling of plastic. The idea is to create a positive impact on the
environment, ensure that it is sustainable and emphasize on the fact that plastic is a versatile material, has an
afterlife and can be recycled to make many products like: Furniture
(benches, chair), apparels, home decors, accessories and bags etc.
For this
initiative, Bisleri has partnered with 3 NGOs (Parisar Bhagini Vikas Sangh,
Sampurna Earth & Garbage Concern Welfare Society) who are associated with the
members of “Bottles for Change” across
Mumbai to work towards changing behaviour of the communities in valuing plastic
as an effective resource. Users of plastic have to simply crush, clean and keep
the plastic separate. The members of “Bottles for Change” will pick it up at scheduled days and will
take it to their segregation centre. Together with the NGO’s, Bisleri is
conducting plastic collection and educational drives for communities, corporates,
schools, colleges, and other institutions.
When you put
plastic in your household waste, it ends
up going to the dumping grounds.
Bottles for Change
focuses to create a system where the members of “Bottles for Change” pick up plastic from source, segregate it and
sell it to the recyclers. The plastic collected & sold is clean and fetches
almost 2x more value leading to the upliftment of the lives of members of
“Bottles for Change” and their children.
Mr Ramesh Chauhan,
Chairman & MD, Bisleri International Pvt. Ltd., launched the initiative by
presenting ‘Bottles for Change Kit’
that includes Plastic collection bags, Bottles for change branded Jackets, Caps,
posters and other communication material, to the three partnered NGO’s in the
initiative.
Highlights of
BOTTLES FOR CHANGE initiative:
· The
program aims to address the plastic issue in a very strategic manner to spread
awareness about plastic being a miraculous material that can be recycled
multiple times; thereby bringing a behaviour change amongst individuals, ensuring
they clean, segregate and dispose plastic effectively which is then recycled and
have a sustainable impact on environment
· The
program helps members of “Bottles for Change” to collect large amounts of clean plastic each
time, fetching them with good income that also helps in leading them to a
respectable life and support to educate their children
· 24
wards of Mumbai and parts of Navi Mumbai and Thane will be covered by the members of “Bottles for Change”,
ensuring effective execution
· Special
collection Vehicles, Collection Bins, Toll free No., Website and a hygiene kit
for members of “Bottles for Change” shall
be provided by Bisleri Management
Impact of Bottles
for Change Programme:
·
3800 Tonnes of Plastic
Recycled
·
3,00,000 Students Reached
·
15,00,000 Citizens
Reached
·
Lives of 2000+ members of
“Bottles for Change” Upflifted
·
100+ Corporates Engaged
On
this proud occasion, Ms. Anjana Ghosh, Director Bisleri International, said “Banning
of plastic has been in news for quite some time now. However, plastic is an
integral part of our lives & is not trash. The issue is not plastic but with
our behaviour. Plastic has to be disposed and recycled responsibly.”
About Bisleri
International Pvt Ltd: Bisleri is the
most trusted choice for mineral water for the past 50 years. Bisleri has
witnessed this successful growth under the leadership of the visionary chairman
and managing director, Mr. Ramesh Chauhan. Bisleri has always felt responsible
towards the society and Mother Earth, and hence various activities are
initiated on regular basis to help preserve the environment.
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